Miami-based tech company Picsart has launched a Shopify app by the name ‘Picsart AI Photo Editor‘ to help merchants create and edit visual elements using artificial intelligence. Following a seven-day trial period, Picsart AI Photo Editor is available at $9.99/month on the Shopify App Store.
The Picsart AI Photo Editor app provides Shopify merchants with essential tools to edit photographs effortlessly. Having been serving creators from across the globe since 2011, Picsart is now helping retailers and small businesses with easy, accessible and world-class editing tools.
“The Picsart app for Shopify is a dramatic expansion into a huge, new category for us,” Hovhannes Avoyan, Founder & CEO at Picsart said in a press release.
“Shopify has millions of merchants and Picsart’s tools will make it easy for them to visualize and market their products, ultimately enhancing their storefronts and monetization journeys,” Avoyan added.
Advanced Editing
Picsart AI Photo Editor offers advanced editing features to merchants like removing the background of a picture. The technology is based on the same technology used once every two seconds on the Picsart website. Other features offered by the Picsart AI Photo Editor app include cropping and resizing.
With many of Picsart’s hundreds of millions of users generating marketing materials and assets daily, we’re confident that we’re bringing in the most trusted capabilities with their app.
Sid Murlidhar, Director of Partnerships, Shopify
The app also comes with a feature called Batch Editor. It allows merchants to save an editing template for multiple images used on the Shopify store. In the future, Picsart will also add its full web editor to the Shopify app. The full web editor will help merchants automate the entire image editing process for their businesses.
“Picsart sits at the intersection of creativity and commerce, giving marketers and content creators easy tools for professional design,” Connor Murphy, Head of Business Development at Picsart, said.
“Our integration with Shopify is an exciting next step, allowing us to play an even larger role in the sales process for creators. We’re looking forward to building on our app in the future,” Murphy added.
Marketing Effortlessly
Shopify is pleased to partner with Picsart as it would help merchants on the platform generate high-quality marketing materials and assets quickly and effortlessly. “At our core, we want to seamlessly deliver the tools and commerce technology that our merchants need, and Picsart has the best creative tools on the market,” Sid Murlidhar, Director of Partnerships at Shopify, said.
“With many of Picsart’s hundreds of millions of users generating marketing materials and assets daily, we’re confident that we’re bringing in the most trusted capabilities with their app,” he added.
Apart from Shopify, Picsart has also partnered with Google Drive and Discord. Recently, the Florida-based company launched new AI tools to generate the best visual elements. Picsart also rolled out AI Image Generator, which now claims to produce more than one million pages on a daily basis.
More About Picsart AI Photo Editor
Officially launched on December 6 on the Shopify App Store, the app is yet to receive any reviews or ratings. It comes under the category of Store Design and is currently available in only the English language.
“Use Picsart to curate images for your store. With AI tools, photo editing stays quick & easy, so you get more time to customize your designs. Keep focus on featured items by swapping image backgrounds for a simple color. Resize or crop without diminishing photo quality, and standardize photo sizes for the marketplace,” Picsart explains the app on the Shopify App Store.
“No need to redesign each image in your workload — lighten that lift by applying edits in batches of up to 30 photos. Ensure your content gets noticed & your brand is remembered,” it adds.
About Picsart
Picsart is an image editing website that has its app among the world’s top 20 most downloaded apps ever. Billions of creatives are created on the internet using Picsart every month. It provides editing tools and world-class AI tools to help image generation. Picsart also provides a huge collection of open-source content, patent-free images, background, stickers and editing templates.
Picsart serves users in 30 languages. Free on the web, it offers subscriptions on Android, iOS and Windows-based mobile phones. Some of the most prominent investors in Picsart include SoftBank, DCM Ventures, Sequoia Capital and Insight Partners.
Alternative Apps
Despite its high reputation, Picsart has a lot to compete with on Shopify, which already has prominent editing apps like SEO: Image Optimizer Page Speed, BOOSTER SEO & IMAGE OPTIMIZER and Pixc: Photo Resize. The 4.9-rated SEO: Image Optimizer Page Speed app is reviewed by 3108 users, while 3755 users tried BOOSTER SEO & IMAGE OPTIMIZER to come up with the second-highest rating of 4.8. Pixc: Photo Resize has a rating of 4.7 with 1798 reviews.
“SEO: Image Optimizer Page Speed is very helpful. Abby helped me a lot and speed up my site. It’s really grateful,” China-based fashion brand Viorica Leather wrote in a review of the top-rated app.
Another image-processing app on the Shopify App Store is Cloudinary. In the August update, Cloudinary integrated automatic media optimization and editing options for Shopify merchants. Cloudinary allows online merchants to compress video files and reduce image size by up to 50 percent. This helps pages load faster for a better customer experience and an increase in sales.
Images and videos play a critical role in e-commerce websites. Cloudinary, thus, helps Shopify merchants avoid complexities involved with uploading media files. Talking about the importance of a flawless digital experience, Cloudinary’s VP Technology Partnerships Gary Ballabio told businesswire.com: “We know that delivering a fast and flawless digital experience is crucial for any business selling online”.
“In today’s visual economy, visual media plays an increasingly important role in a seller’s ability to connect and engage with customers – and can make or break the experience if not managed and delivered in the most optimal way possible. With Cloudinary, Shopify merchants can automatically create better user experiences for their customers without the heavy lifting that otherwise comes with managing visuals at the scale required to compete,” he added.
