Interactive video platform Mindstamp has launched a Shopify integration to allow merchants to enable interactive video shopping features for more sales and user engagement. The video content will have interactive features like images, hotspots and buttons for buyers to make online purchases.
By adding shoppable elements to their videos, businesses can now create a more immersive and engaging shopping experience for their customers, leading to increased sales and customer satisfaction.
Scott Engelhardt, Head of Engineering, Mindstamp
Shopping While Watching a Video
The integration promises to help merchants to enable in-video shopping on their Shopify store. This helps in retaining customers within the store domain. It just takes a click of a button for customers to make purchases using Mindstamp.
Scott Engelhardt, Head of Engineering at Mindstamp, spoke on how interactive videos help in retaining customers. “We are excited to be integrating with Shopify to provide online businesses with a new and innovative way to engage with their customers,” he said in a press release.
“By adding shoppable elements to their videos, businesses can now create a more immersive and engaging shopping experience for their customers, leading to increased sales and customer satisfaction,” Engelhardt added.
There are multiple benefits of Mindstamp’s integration with Shopify, top of which include:
1. User Engagement
It is a known fact that interactive videos attract users more than traditional videos. It helps customers to stay on a website for a longer period of time. Increased user engagement not only results in more sales but also helps local brands build up a strong reputation.
2. More Sales
The in-video shopping feature eases the shopping experience for customers. It is much easier to make online purchases while watching the video. It not just ensures increased sales but also improves the bounce rate of a website to help it rank higher on search engines.
3. Customer Satisfaction
The videos also ensure engagement by providing each customer with a personalized experience. This helps in complete customer satisfaction and they turn loyal to the brand. Online stores with better customer experience get more recommendations from happy customers.
4. Strong Branding
Interactive videos ensure recognition of the brand as users get to see products and services in a much more attractive manner. Online businesses can use Mindstamp to increase brand recognition and awareness about their products and services.
How it works
Mindstamp can be easily integrated with Shopify without any knowledge of coding. It also comes with a free trial for Shopify merchants. This technology is a game-changer for small business owners. It not only helps them compete with larger retailers but also increases user engagement much more than traditional product listings.
With Mindstamp, Shopify merchants can showcase products in action within a video. It not just makes it easy for customers to buy but also gives local merchants a competitive advantage over the industry giants.
Analytics And Insights
Another benefit of Mindstamp integration is that it provides detailed analytics to help merchants grow their online business. Talking about the analytics and insights it offers, Mindstamp promises to help “businesses track engagement, identify areas for improvement, and measure the impact of their videos on their sales”.
“These insights can be used to optimize future videos and improve the overall effectiveness of a business’s marketing strategy,” Mindstamp states on its website.
The exciting new feature aims to revolutionize e-commerce with the help of a personalized shopping experience. “With the platform’s robust analytics and insights, businesses can continue to refine their marketing strategies and maximize the impact of their videos. This is a must-try for any business looking to take their marketing strategy to the next level,” the company adds.
