Verve Group, on October 17, Monday, announced that Match2One has rolled out a Shopify app for merchants. The new free-to-install app will help merchants in building, optimising, serving and measuring programmatic advertisements. Match2One is an easy-to-use advertising platform of Verve Group for small e-commerce business.
Match2One App’s Features
It is Match2One’s first-ever Shopify app which will drive additional revenue for business owners. The platform allows merchants to automate their campaigns. They will be able to launch advertising campaign complementing existing Facebook and Google budgets within a few clicks. The Match2One app is available in the Shopify App store. It provides users with the following features:
- Performance data and real-time optimisation
- Connections to major supply-side platforms (SSPs)
- Inventory access across 93 percent of the open web
- Easy-to-use brand safety controls for best ad placements
- A creative studio fully equipped with a set of templates and animation capabilities suitable for any advertisement size
By enabling Shopify merchants to automate advertising, the self-serve platform effortlessly eases the manual process of running campaigns on digital platforms. The Match2One platform let merchants diversify their ad expenses and maintain a better control over their digital campaigns.
The app has been developed with aim to democratise programmatic and make sure that all businesses, irrespective of their size, have access to same inventory without prior experience or extensive marketing resources.
Shopify merchants who install the app will receive a bonus in their account balance to support their ad budgets. We want to widen the adoption of programmatic and make it accessible to every business
Mikael Kreuger, CEO of Match2One, part of Verve Group
Empowering Businesses
“Our self-serve app puts automation capabilities in the hands of advertisers who have previously been excluded from the programmatic landscape,” said Mikael Kreuger, CEO of Match2One, part of Verve Group.
“Our mission is to truly empower all businesses to reach their desired audiences through efficient campaigns. With this in mind, Shopify merchants who install the app will receive a bonus in their account balance to support their ad budgets. We want to widen the adoption of programmatic and make it accessible to every business,” he added.
Alexander Eriksson at Boulevard49, a user of Match2One’s Shopify App, commented: “Match2One’s app does all the work for you, finding the right audience in the right place. Everything from building banner ads in the Creative Studio to following results is effortless. This is a true one-stop-shop for programmatic advertising.”
About Match2One
Match2One is a part of the Verve Group advertising technology ecosystem. Established in 2015, it has offices in London, Sydney, Stockholm and Kiev. Match2One claims to serve thousands of independent advertisers in over 80 countries.
The platform was created with an aim to make programmatic technology readily accessible for merchants. The advertising platform of Match2One’s enables user to create campaigns without prior knowledge. Also, the AI optimisation of the platform automates campaigns to deliver good results.
About Verve Group
Verve Group, founded in 2005 is an omnichannel advertisement platform that provides programmatic solutions to connect advertisers and publishers to target audience in real time. A subsidiary of Media and Games Invest (MGI), it has 22 offices across the world. The company claims that it is trusted by over 90 of the US’ top 100 advertisers and 4,000 publishers globally.
