Shopify allows merchants, big or small, to set up their online store and sell products across the internet. Onstate is a Leeds-based Shopify Agency with over 10 years of experience in e-commerce design, UX, build and integration. It recently helped luxury jewellery brand Ronald Abram set up an online store on Shopify.
High-end jeweller, Ronald Abram was earlier known for his jewellery salon in a luxury hotel of Hong Kong. Onstate was appointed by Abram to take his luxury brand from physical to a virtual space.
“As guardians of treasures and legacies for three generations, Ronald Abram is a name renowned for extraordinary gems, timeless designs, and masterful craftsmanship. It’s that artistry, passion and pursuit of perfection that ensures every Ronald Abram creation is worthy of collection,” the brand describes itself on Shopify store.
Building Heritage
Onstate used its in-house creative team to replicate the heritage of brand from physical to an online store. The goal was to ensure no customer of the brand from the Mandarin Oriental hotel should feel less luxury when visit its Shopify store.
“Ronald Abram built its brand on reputation. A second-generation family enterprise full of expertise and attention to detail has made them a trusted name in the high-jewellery sector. So, when they approached us, it was crucial that we trusted in our own expertise and processes,” Creative director Rich Day said as quoted by prolificnorth.co.uk.
“As a branding exercise, we had to reflect the luxury and elegance, as well as fulfilling the prestige of the company. We needed to become as attentive as their ateliers and impose intimate details and touches through storytelling to stimulate shoppers, and our UI and UX was at the forefront of this,” Day explained.
Discovery Process
Ronald Abram director Jonathan ‘JJ’ Abram recommended the Shopify agency while talking about the discovery process. “We are a family-owned high jewellery brand based in Hong Kong. When we decided to rebrand our company in 2021 we were looking for an established and capable partner to guide us in our digital transformation. Onstate helped us refresh our corporate identity, create a new set of brand guidelines, build our website and they now handle our digital marketing,” he said.
“During the discovery process they asked all the right questions and took the time to understand our brand. We are very happy with all the work they have done for us and their team members are professional, patient and talented. They have been a pleasure to work with and I highly recommend them,” Abram added.
Onstate’s responsibility doesn’t end with the set up store. It will now prepare a digital marketing strategy, based on search engine optimization (SEO), social media optimization (SMO) and email marketing. With this, Onstate will live up to its commitment to help Ronald Abram improve its online presence.
A Shopify Plus partner, Onstate has earlier built Shopify stores for British shoemaker Crockett & Jones, Japanese fashion brand Issey Miyake, Baudoin & Lange, Watch Gecko and baby products brand Mamas & Papas.
