Jio Haptik’s Interakt has launched an exclusive app ‘WhatsApp Sales Channel’ on Shopify’s App Store. It aims to help 1,000 small and medium businesses (SMB) merchants increase their sales and boost revenue, as per the company statement. For the unversed, Interakt, Haptik’s first product for the SMB and MSME economy, is an app that helps SMBs manage their business on WhatsApp.
Our clients have also reported up to 20 percent of their business coming via WhatsApp and our goal is to empower 10,000 more businesses through our platform in the financial year 2022-23.
Ahshad Jussawalla, VP & Business Head, Interakt
Making use of WhatsApp as a cognitive sales channel, Interakt serves over 3,000 businesses that include more than 2,500 SMBs and over 500 direct-to-consumer (D2C) brands. According to the company, several Shopify merchants using Interakt saw an 80 percent drop in marketing expenses and a 65 percent rise in the abandoned cart recoveries. This new integration lets merchants auto-sync their Shopify store with WhatsApp, hence making it easier for them to share product catalogues with customers via the instant messaging service.
“The Shopify-Interakt integration has helped over 1000 merchants leverage the simplicity and reach of WhatsApp to build strong relations with their buyers. Our clients have also reported up to 20 percent of their business coming via WhatsApp and our goal is to empower 10,000 more businesses through our platform in the financial year 2022-23,” Ahshad Jussawalla, VP & Business Head, Interakt told Financial Express.
Automated Business Model
The company said that automated product catalog messages, WhatsApp’s latest feature for its business API users, is used by businesses to increase sales. By including 30 products with photos, descriptions, prices and more, it allows businesses to promote their goods and enables customers to find, pick, and purchase goods.
“Indian consumers are increasingly engaging in deep conversations with brands on WhatsApp and other messenger apps before committing to a purchase. They could be looking to know more about the size or color of a new Kurti, or want to know which washing machine has the latest features and long warranty,” said Bharati Balakrishnan, Country Head, and Director, Shopify India, as quoted by Financial Express Online.
“Shopify aims to help Indian merchants succeed in meeting these needs by working with partners like WhatsApp and Interakt to deliver innovative new products that help Indian brands build real, long-term connections with their customers,” she added.
