iamota
We're a boutique Shopify Premier Partner helping brands like Dollar Shave Club, ONNIT, Fox Factory, Vega & more succeed on Shopify. We help with migrations, redesigns, & ongoing growth. Merchant Focus: Subscriptions, Hybrid DTC/B2B, & Multi-brand/site businesses.
Dollar Shave Club
Complex Custom Subscription Migration Migrated Dollar Shave Club’s custom legacy system to Shopify Plus, and tackled vast data sets, business logic, legacy pricing, and intricate shipping rules. We streamlined the user experience and operational workflows across Shopify, Ordergroove, and other best in class apps such as Klaviyo and Gorgias.
Fox Factory
A Platform Consolidation Play Took Fox Factory Bike and Power Vehicle groups and consolidated their CMS systems and migrated to Shopify Plus. Addressed product discovery complexities, guiding users via technical fitment data and custom finders. Simplified site management and ensured consistent brand storytelling across global regions.
Flamingo (a Harry's inc. brand)
Subscription Migration & Flexibility From a customer tech stack to Shopify Plus and Recharge in less than 3 months. Addressed operational inefficiencies and enhanced subscription management requirements. The streamlined process improved scalability, inventory management, and allowed for a smooth new product launch.
ONETeam Sports
DTC, B2B & POS Migration Migration from Magento to Shopify Plus. Split the brand into Home Run Sports retail and B2B brand OneTeam Sports. Restructured the retail catalog of 30,000 SKUs, improved product discovery and incorporated Shopify POS. With B2B, we streamlined the workflows to modernize their sales team process.
Vega
New DTC site for the New Brand New owners. New Brand. New Shopify Plus site. Created rich product discovery paths and custom spend-based free gift modal to drive AOV. Integrated best practices and storytelling throughout the site to ensure a vibrant and truly Vega user experience.
ONNIT
ONNIT is a leading holistic wellness company founded in 2010 by Aubrey Marcus and co-founded by Joe Rogan. Now owned by Unilever, ONNIT sought to unify and migrate both the DTC and B2B commerce businesses to Shopify Plus. At the same time, they wanted to launch with a rebrand, dial up conversion focussed UX and improve subscription performance.