Picking theme of online store is one of the most important decisions an e-commerce merchant has to make before kickstarting his journey. A suitable theme sets the tone and feel of the store. Shopify has lot to offer when it comes to themes. From free Shopify themes to paid ones, the e-commerce giant caters to the need of every kind of businesses. Whether it is fashion, food, art & craft, hardware, sports or kids, you name it, and Shopify theme store has it.
Each Shopify theme is packed with multiple built-in features which makes business easy for both merchants and buyers. All the themes are mobile-friendly, load fast and offers smooth shopping experience to buyers. Also, themes come with free updates and customer support. Theme Store gives unlimited free trial as well. Merchants can try theme with their own customisations, colours and products.
Store owners also get access to high-resolution photos for free. Though demo stores are not included, one can use free stock photos from Shopify Burst. In case you are a bootstrapped startup, Shopify free themes come to your rescue. Shopify offers nine free themes which you can use to launch your store. Let’s have a look at free themes and their in-built features:
Dawn
Dawn is a theme for those who love minimalism. The theme allows product image to be at the center. The theme is perfect for visual storytelling and allows quick setup. With less setup steps, you can launch your store without much hassle, also it is designed in such a way that it presents pictures to support visual storytelling of the brand.
The design of the theme is chic with simplified fonts and crisp lines, thus allowing customers to focus on what matters. It also offers large media that helps buyers to get a better view of what the product looks like. Advanced customisation options can be used without dealing with code.
Cart And Checkout– Cart notes, in-store pickups and quick buy options are available under Cart And Checkout.
Marketing And Conversion– Under Marketing And Conversion, one gets options like blogs, FAQ page, press coverage, promo banners, product reviews and quick view among others.
Merchandising– Image galleries, rollover, zoom, shipping/delivery information, size chart, etc are options available under Merchandising.
Product Discovery– One gets options such as mega menu, stick header, product filtering and sorting and enhanced search under product discovery.
Taste
Taste is suitable for bold branding and speciality products. Besides allowing quick launch, this theme is perfect for brand storytelling in both visual and text form. It effectively supports long text sections. Taste offers spacious design with bold headlines, industrial fonts and thin strokes among others.
This theme supports larger product cards, bespoke FAQs that let customers make informed decisions. Customisation options are available so that merchants can adjust the tone and style of their store as per the brand vision.
Cart And Checkout– Cart notes, in-store pickups, quick buy are available under Cart And Checkout.
Marketing And Conversion– Blogs, FAQ page, press coverage, promo banners, recommended products are options under this section.
Merchandising– Image zoom, galleries, rollover, high-resolution images, product options, shipping/delivery information, size chart are available under Merchandising.
Product Discovery- Product discovery offers mega menu, enhanced search, sticky header and recommended products.
Refresh
Refresh is a bold theme meant to highlight product quality and emphasize details. The clean design comes with minimalist color palette, assertive headings that let merchants make bold brand statement. Store owners can customise this theme according to their preference as well. Refresh is quick to launch and it support long-form text visual storytelling as well.
Cart And Checkout– Slide-out cart, quick buy, in-store pickups and cart notes come under Cart And Checkout section.
Marketing And Conversion– Cross-selling, FAQ page, product reviews and recommended products among others are options under Marketing And Conversion
Merchandising– Product videos, slideshow, usage information, ingredients or nutritional information, shipping/delivery information and size chart among others can be published under Merchandising.
Product Discovery– Enhanced search, mega menu, product sorting and filtering, etc. are options available under Product Discovery.
Craft
Craft is a ‘refined theme that celebrates craftsmanship’, states Shopify. It offers quick setup and helps merchants who want to emphasize on visual storytelling. The design of this theme is subtle as it offers elegant typography and generous spacing. Customisation options and elevated storytelling are among other features which make this theme stand out.
Cart And Checkout– One gets options such as quick buy, in-store pickups and cart notes under this section.
Marketing And Conversion– This section offers FAQ page, blogs, product reviews, quick view and recommended products among others.
Merchandising– Image galleries, zoom, rollover, product videos, size chart, ingredients information are options available under Merchandising option.
Product Discovery– Mega menu, stick header, product filtering and sorting, enhanced search are options present under product discovery.
Sense
Sense is an ‘energizing’ theme with fresh and bright design. In sense ‘soft gradients are set against curved elements’ that help attract buyers into your store. This theme features extensive product detail layouts and comprehensive product descriptions. Merchants can establish connection with customers through videos and testimonials with the help of this theme. Sense also comes with customisation settings.
Cart And Checkout– The section offers quick buy, in-store pickups and cart notes among others.
Marketing And Conversion– Marketing And Conversion comes with options like press coverage, product reviews, quick view, recommended products, etc.
Merchandising– Under merchandising, one can explore options such as high-resolution images, image rollover, zoom and galleries, lookbooks, product videos, slideshow, etc.
Product Discovery– Enhanced search, stick header, product filtering and sorting, etc are options available under product discovery.
Ride
Ride is a distinct and dynamic theme. It is perfect for merchants with sports-related business. Besides quick setup, longer-form text, Ride is designed to support visual storytelling through pictures. Its design is sleek with dark background, accent colours and bold typography. All this will make your products pop-up and visually appealing to buyers. Ride offers unique page templates, asymmetrical layouts and advanced customisation options.
Cart And Checkout– Merchants get options like cart notes, quick buy and in-store pickups under this section.
Marketing And Conversion– Blogs, FAQ page, press coverage, promo banners, quick view, etc are available under Marketing and conversion section.
Merchandising– Merchandising comes with options such as high-resolution pictures, lookbooks, size chart, slide show, usage information, delivery/shipping information and ingredients information among others.
Product Discovery- Under product discovery, one can explore options like sticky header, recommended products, mega menu, collection page navigation and enhanced search among others.
Crave
Crave is an eye-catching theme as described by Shopify on its theme store. Its vibrant design comes with bold colours and distinct shadows which scream attention. Besides customisation settings, layouts of Crave are mobile-optimised and checkout options are dynamic. Crave is perfect for merchants who want to launch food-related online business.
Cart And Checkout– Cart notes, quick buy, in-store pickups are options which merchants can use in their online store.
Marketing And Conversion– Under marketing and conversion, one can explore options like press coverage, cross-selling, FAQ page, promo banners and quick review among others.
Merchandising– High-resolution images, shipping/delivery information, slideshow, size chart, product videos and ingredients or nutritional information among others are options available under Merchandising section.
Product Discovery– Product discovery offers enhanced search, sticky header, product filtering and sorting, mega menu and recommended products option.
Studio
Studio is a theme for artists. It enables them to display collections eloquently. It is a stylish theme with beautiful typography along with ‘colorful accents to frame products and collections’. The theme offers creator filters, collection-based navigation, artist profiles, features collections for new arrivals and galleries. Studio can be customised according to one’s own preferences and interests. It is quick to setup and effectively supports longer-form text and high-quality images for brand storytelling.
Cart And Checkout– This section offers cart notes, quick buy and in-store pickups options.
Marketing And Conversion– One gets options such as cross-selling, quick view, recommended products, promo banners and product reviews among others in marketing and conversion section.
Merchandising– High-resolution pictures, lookbooks, size chart, usage information, product videos and options, image zoom, rollover and galleries, etc can be explored under this section.
Product Discovery– Under product discovery, merchants get options like mega menu, enhanced search, recommended products, sticky header, product filtering and sorting.
Colorblock
Colorblock is perfect for those merchants who want to establish themselves in the world of fashion. The striking theme comes with colourful design apt for clothing industry. Besides stylish typography, it offers ‘customizable blocks of color amplify products’. This theme is suitable for large catalogs.
It highlights collections of any size with the help of advanced filtering features and expanded menu navigation. Similar to other themes, Colorblock is easy to setup, comes with advanced customisation options and supports longer-form text sections and visual storytelling
Cart And Checkout– Merchants will get options such as quick buy, in-store pickups and cart notes among others.
Marketing And Conversion– Under this section, one can explore options like recommended products, quick view, promo banners, press coverage, FAQ page and customisable contact form among others.
Merchandising– High resolution images, product videos, usage information, size chart, shipping/delivery information, nutritional or ingredients informations, etc are available under Merchandising section,
Product Discovery– Enanced search, mega menu, sticky header, product filtering and sorting are features available in this section.
