Gild Group
Gild Group is an independent retail strategy and services group that provides expert perspective, disciplined analysis and outcome-oriented execution to online retailers regardless of vertical or platform.
Promotion Planning
Developed promotional calendar based on customer lifecycle in an effort to drive orders while preserving margins as much as possible.
Lead Acquisition
Provided lead acquisition strategy that tripled average leads per month generated on the site within 60 days.
Strategic Merchandising
Adjusted the merchandising strategy and how the product was positioned on the site to increase the average order value.
Paid Media
Gild implemented an ultra-granular targeting strategy across the highest-converting products, geographies, age groups, days of the week, hours of the day, device types, ad types, and search terms to improve conversion rate and ROAS by double and triple digits in less than one year.