FLOURYSH, a premiere online marketplace to discover black-owned brands and help them scale their businesses, has partnered with Shopify.
Supporting Black-owned businesses has been ingrained in our DNA. We want to bring light to the amount of Black-owned brands that are out there doing it right with quality and great customer service. Shopify tastefully supports the vision.
Enitan Bereola II, co-founder, creative director, FLOURYSH
What Does This Partnership Mean?
This collaboration will help elevate a million businesses owned by blacks by giving them a 120-day of free trial instead of the usual 2 weeks. This will also include educational programmes, tool, tricks and tips from experts to reach the right shoppers.
Merchants will also be able to benefit from the exclusive access to Black Building Community of Shopify, where they can get to interact with other successful Black entrepreneurs using Shopify to promote their businesses. Apart from an elevated online profile, brands who join Shopify via FLOURYSH will be able to get access to potential media exposure and strategic partnership.
How Is This Partnership Important?
According to prweb.com, out of 22.2 million businesses in the U.S., around 4.3 percent are Black-owned but at the same time, the African American consumers boasts of $1.5 trillion purchasing power. Less than 1 percent are able to generate a median profit margin which is greater than 20 percent. One factor that hinders the aspiring entrepreneurs is the lack of information that could help them propel their ideas.
PROOF OF CONCEPT: W/ Over 2500 Products, These Two Founders Launched A Community-Based Platform To Help Black-Owned Brands FLOURYSH! Thanks @afrotech for recognizing the work! Beautiful Black brands + storytellers, get at us!
— Enitan Bereola, II (@bereolaesque) February 27, 2022
[https://t.co/EySTOKa3C1]@WeFlourysh @SteveCanal pic.twitter.com/FCw1PQmaDa
Official Statements
“The partnership came to be because of our continued commitment to providing resources and network access to our FLOURYSH community,” FLOURYSH co-founder Steve Canal told AfroTech. “We make it a priority to align our business with strategic partners who have common interests and goals. Every day we focus on how we can foster the discovery and growth for the brands on our platform.”
“Data alone tells you that Shopify is a leader when it comes to eCommerce. Their recent commitment to the Black community, as well as their commitment to doing more in action than talking, made a partnership with them a priority for us. During our initial meetings, we both understood by working together, we would help elevate Black-owned businesses by alleviating some of the common pain points insights have shown to continue being a problem year–over–year,” he added.
“We do it for the community. We are the consumers we serve. Supporting Black-owned businesses has been ingrained in our DNA. We want to bring light to the amount of Black-owned brands that are out there doing it right with quality and great customer service. Shopify tastefully supports the vision,” said Enitan Bereola II, co-founder, creative director, FLOURYSH.
