Fast Simon, a shopping optimization company, announced the expansion of Shopify agency partnerships in Australia and New Zealand. The announcement made on December 5, Monday, will help Shopify merchants with AI-powered search and merchandising, personalisation to boost average order value (AOV), conversion and enhance shoppers’ experiences. Elephant Room, MindArc and Zyber are the three new agency partners of Fast Simon and here’s what they think of this collaboration:
Adam Sharon-Zipser, managing director at Elephant Room, a performance-driven digital agency, said, “By collaborating with Fast Simon, we can continue to offer our Shopify merchants premium technology and services. Not only does Fast Simon offer a broad selection of technology, but the company is easy to work with and responsive to our needs. Our customers gain a competitive advantage by getting their merchandising up and running faster and more efficiently.”
Elephant Room based in Sydney is known for seamlessly blending creative, technology, and marketing to improve eCommerce growth.
Discovery & Personalization
Mark Rillera, manager at MindArc, an eCommerce and technology company with specialisation in digital marketing, telecommunications, and web development said they are excited about this new partnership.
“On-site discovery and personalization are by far the biggest priority across our projects in the last 12 months. We’re excited to see the Fast Simon solution’s impact on high-performing brands,” he said.
Fast Simon also joined hands with Zyber, a website design digital agency and leading Shopify Plus Partner. Talking about the same, Waldo Van Niekerk, digital strategist at Zyber said, “Our ongoing strategy and consultancy service sets our clients up for current and future success. Long-term strategy equates to long-term growth. One of the most important factors in any eCommerce project is understanding the client’s personas.”
“Fast Simon fits perfectly with our workflow to power personalization and streamline the customer journey. And by anticipating buyer intent with relevant search results, Fast Simon helps us boost clients with enviable results like boosting website search conversions by 31% and doubling average order value,” Van Niekerk added.
Entering The New Region
Zohar Gilad, CEO of Fast Simon is hopeful for the e-commerce industry in the new region. “The Australian eCommerce industry is ripe for new technologies to meet the growing demand of a booming digital economy. Our advanced AI retail merchandising solutions drive value by enhancing the capabilities these agencies deliver. Together, we can provide the right technology, processes, and services to grow eCommerce channels for merchants of all sizes and vertical markets,” he said.
Australia is the eleventh largest eCommerce market in the world, according to a recent report. It further states that in 2021, the total revenue was US$31.3 billion. The study also mentions, “leveraging eCommerce growth is an especially golden opportunity for Australia and Asia Pacific SMEs, where cross-border eCommerce is estimated to grow at a 13% annual growth rate (CAGR) between 2020-2025 to US$247.5 billion.”
Fast Simon’s Search And Discovery App
Fast Simon rolled out Search and Discovery app for Shopify Hydrogen in September this year. Aimed at boosting shopping experience and speed, the new app will also benefit search engine optimisation (SEO). It is the first such app that allows streaming server-side rendering. It also doesn’t require any knowledge of coding.
Already a Shopify Plus Certified App Program, Fast Simon, Inc. has an app on the Shopify App Store under the title ‘Search & Product Filters’. It aims to enhance e-commerce development without affecting the speed and performance of the Shopify store. Following a 14-day free trial, it is available as a free app, though advanced features come in a starter plan for $39.99/month and an essential plan for $99.99/month.
What is Shopify Hydrogen
Shopify Hydrogen has a framework that ensures customising structure, components and designing tools. With this, merchants can make their brands unique. “Hydrogen is built and optimized to use data coming from Shopify’s Storefront API. The shape of the data passed to components, hooks, and utilities correspond and conform to the structure based on the GraphQL types from the Storefront API,” as described on shopify.dev.
“Hydrogen can also support data from third-party sources. If you want to use Hydrogen components with a third-party data source, then data from the third-party source must first be transformed into the types expected by the Hydrogen components, hooks, and utilities, and then passed on to the components, hooks, and utilities.,” it further describes.
About Fast Simon
Fast Simon is a platform that uniquely integrates shopper, behavioral and store signals for strategic personalisation, search and merchandising. It powers the shopping optimization of several brands including HealthPost, LSKD and Princess Polly.
