Fast Simon, the leading AI-powered shopping optimization platform announced 100 joint merchants with Tapcart, a mobile application builder for Shopify merchants on Wednesday. This integration will help e-commerce apps with smart collections, optimised search and merchandising from Fast Simon. Tapcart mobile app customers will find personalised and relevant search results swiftly.
“By integrating Tapcart with Fast Simon’s AI technology, mobile app shoppers get best-in-class search merchandising, translating to stronger brand engagement, customer retention and conversions,”
Eric Netsch, co-founder and CEO, Tapcart
Optimisation Of Mobile Applications
According to globenewswire.com, 51 percent of users prefer mobile apps for shopping. Quoting research, the website added that 91 percent of e-commerce traffic is from mobile devices. Merchants find it difficult to create mobile-specific shopping experiences for their customers despite knowing that mobile applications create more conversions as compared to mobile browsers. Hence, optimisation of mobile applications becomes critical for an omnichannel mix.
“The Fast Simon and Tapcart integration is one of our most powerful features on the plug app. It has given us the ability to direct customers to the right products, and to merchandise the products we want to be featured. Having the right search engine is a critical part of any shopping app, and Fast Simon x Tapcart was able to provide that,” said Oday Alyatim, founder and CEO of Plug.tech.
Integration With Tapcart Is The Wave Of The Future
“Mobile marketing is a channel that gives merchants full control over the end-to-end shopping experience — from the time the customer opens the app to the order completion process,” said Eric Netsch, co-founder and CEO of Tapcart. “By integrating Tapcart with Fast Simon’s AI technology, mobile app shoppers get best-in-class search merchandising, translating to stronger brand engagement, customer retention and conversions,” he added.
Zohar Gilad, co-founder and CEO of Fast Simon said, “Consumers want simple, fast and customized shopping at their fingertips. Merchants who deliver a mobile experience that focuses on consumers’ intent and merchandising strategies will inspire customers to keep them coming back”. “Our integration with Tapcart is the wave of the future, making it easy for brands to build a scalable sales channel that will boost brand loyalty and conversion,” he added.
