
EL Digital Commerce is a Shopify Select Partner offering complete implementation services: strategy & discovery, design, custom development, custom integrations & apps, migration, optimization and ongoing growth support for ambitious brands.

Designed a detailed subscription architecture and implementation plan for Pastest, using Recharge on Shopify to power rolling subscriptions, prepaid access, and extensions, with robust API and webhook integrations to external systems for reliable access control and lifecycle management.

Comprehensive performance analysis of Shopify theme, identifying Core Web Vitals bottlenecks, render-blocking resources, and third-party app impact. Delivered immediate optimisations plus detailed audit report with prioritised next steps for desktop/mobile speed improvements.

Google Search Console flagged slow mobile loading caused by an unknown recent change. Diagnosed and fixed LCP issues on product and blog pages through targeted image optimisation, render-blocking script management, and theme restructuring—eliminating all GSC warnings while preserving full functionality.
