
Over 15 years of experience in museum retail & Shopify, we help institutions maximize earned revenue through beautifully designed, highly functional storefronts. We amplify retail’s impact across channels, aligning ecommerce strategies with institutional mission.

Migrated the SFMOMA online store from Magento to Shopify Plus to maximize earned revenue, and align the eCommerce experience with the museum’s ambitious technology goals. Performed ADA enhancements to make the site accessible. Ongoing technical and growth consulting, integrations, authentication, and member discounts.

Built custom Shopify Plus solutions for retail, membership, education, and online donations while integrating member benefits into the retail experience. Migrated from legacy platform to Shopify Plus, integrated 3rd party POS, inventory management, CRM, and fulfillment platforms. Ongoing technical and growth strategy consulting. Redesigned online storefront to align with museum re-brand.

Developed a Shopify storefront to align mission-driven storytelling and expand the catalog with print-on-demand product offerings. Content management training, staff onboarding, and ecommerce consulting.

Delivered a Shopify Online Store 2.0 theme upgrade and redesign with enhanced features to connect retail products to the museum collection. Implemented personalization, upsells, advanced filtering, and custom metaobjects to streamline content creation.

Ongoing technical consulting, Shopify optimization, inventory and merchandise management, fulfillment operations and workflows, theme enhancements, customization, and personalization. Automated museum member discounts through online checkout, POS, and draft orders.

Redesign of legacy Shopify theme to align with institutional brand guidelines. Optimized staff workflows, automated member discounts through online and point-of-sale channels. Custom metaobjects and dynamic content to align products with museum mission, collection objects, and to highlight artisan stories. Reduced apps with custom development and out-of-the-box solutions.
