Criteo, a global commerce media platform, announced the expansion of its Shopify integration. The new integration will benefit countless merchants in the United States as access to the Criteo App will now be easy. It is available on Shopify App Store and merchants can use self-registration to get the self-service system with the help of the Criteo Commerce Growth Platform.
Shopify merchants and marketers can seamlessly partner with Criteo to boost business growth via personalisation. They can also increase customer retention and gain access to buyer audiences.
Since implementing Criteo’s technology, we’ve seen a tremendous increase in high-intent shoppers to our website, while the ease of use and customization of the tools have made it incredibly easy to create targeted campaigns that speak directly to the right audiences. These supercharged results with Criteo have truly been a game changer for our business as a Shopify merchant.
Sam Bench, Director, Performance Marketing, VRAI
How Does it Help?
Marketers have to deal with macroeconomic challenges as earning new buyers is not an easy task. One has to do it both effectively and efficiently, hence every single penny counts. The commerce media platform of Criteo helps Shopify merchants by providing them with solutions that use the world’s largest set of commerce data and unique AI to trace high-intent buyers.
Talking about the integration, Rory Mitchell, General Manager of Global Growth at Criteo said, “In the always evolving digital landscape, we continue to scale our marketing solutions, enabling more features and functionalities for e-commerce businesses to reach valuable audiences to drive commerce outcomes. We’re excited about this next step in our integration with Shopify to allow merchants to quickly set up their account, start activating their campaign, and grow their business – all without extensive digital marketing experience and expertise.”
VRAI: Criteo’s Client
VRAI, a sustainable diamond and engagement ring brand, joined hands with Criteo in 2022 to boost its e-commerce sales. The company connected with its most valuable buyers and customers by leveraging first-party data provided by Criteo. VRAI targeted consumers throughout their shopper journey to acquire and retain them. It also ran several campaigns, thus achieving a 300 percent rise in Return on Ad Spend (ROAS) year-over-year.
Sam Bench, Director of Performance Marketing at VRAI called Criteo as a game changer for their business. “Since implementing Criteo’s technology, we’ve seen a tremendous increase in high-intent shoppers to our website, while the ease of use and customization of the tools have made it incredibly easy to create targeted campaigns that speak directly to the right audiences. These supercharged results with Criteo have truly been a game changer for our business as a Shopify merchant,” he said.
After the rise of static sites, search, and social media, the era of #CommerceMedia has arrived. Our CEO, @megan_clarken, tells you all about it: https://t.co/sRD6q2IoAB pic.twitter.com/hQ8O3It5rH
— Criteo (@criteo) May 2, 2023
Criteo And Shopify’s First Collaboration
The first time Criteo and Shopify entered into a partnership was in 2018. Criteo became a part of the Shopify Plus Technology Partner Program and Certified App Program in 2022. It then started offering merchants access to its industry-leading AI and commerce data in order to drive meaningful results. In the same year, Shopify merchants on Criteo increased 36 percent year-over-year.
“Criteo’s self-service set-up unlocks a whole new set of possibilities for Shopify merchants looking to harness the open web and acquire new customers,” David Wurtz, Vice President of Product at Shopify, said in a statement.
About Criteo
Headquartered in Paris, France, Criteo was founded in 2005 by Franck Le Ouay, Jean-Baptiste Rudelle and Romain Niccoli. Criteo is a global technology company that caters to media owners and marketers. Through the Commerce Media Platform, the company helps them to provide consumers with a rich experience at every stage of the sale.
From discovering the product to its purchase, Criteo powers impactful advertising. At present, Megan Clarken is the Chief Executive Officer of Criteo. The company claims it has over 3100 employees across its 27 offices.
