Cloudinary has integrated automatic media optimization and editing options for Shopify merchants in its latest update. With the help of Cloudinary, online merchants can now compress video files and reduce images size by upto 50 percent. This will help pages load faster for a better customer experience and increase in sales.
Canada-based Shopify provides merchants an independent platform to set up their online stores. Images and videos play a critical role in e-commerce websites. Cloudinary, thus, helps Shopify merchants avoid complexities involved with uploading media files.
In today’s visual economy, visual media plays an increasingly important role in a seller’s ability to connect and engage with customers – and can make or break the experience if not managed and delivered in the most optimal way possible.
Gary Ballabio, VP Technology Partnerships, Cloudinary
Flawless Digital Experience
Talking about the importance of a flawless digital experience, Cloudinary’s VP Technology Partnerships Gary Ballabio told businesswire.com: “We know that delivering a fast and flawless digital experience is crucial for any business selling online”.
“In today’s visual economy, visual media plays an increasingly important role in a seller’s ability to connect and engage with customers – and can make or break the experience if not managed and delivered in the most optimal way possible. With Cloudinary, Shopify merchants can automatically create better user experiences for their customers without the heavy lifting that otherwise comes with managing visuals at the scale required to compete,” he added.
Faster And Better
The latest integration of Cloudinary will allow merchants market their products quickly. They would require to publish media once and it will appear in all designated store’s pages. Add to this, the feature comes with easy options for editing and republishing media from a directory for future use.
The intelligent automation also helps in video compression without compromising on playback quality and speed. Cloudinary will also ensure no buffering of videos even at the lowest of internet speeds.
In the image editing section, Cloudinary app will provide options like cropping, resizing, transcoding and writing text. It will compress bigger images to smaller files to ensure faster loading. However, the internet browser and geographic location of the customer will also play a role in this.
Supports All Files
Cloudinary app supports all types of images and video files. It also provides options to create product galleries without writing any code to optimize image sizes and thumbnails. The app also comes with automatic responsiveness and a single-click upload option for all product images and videos.
