Shopify has formed a strategic partnership with cloud-based marketing company Bridgeline Digital, Inc. to provide merchants with a prescriptive marketing dashboard. Bridgeline’s own dashboard eCommerce360 is now available on the Shopify App Store.
Within the dashboard, Bridgeline will offer Shopify merchants analytics and recommend revenue strategies. It currently claims to serve over four million website users across 175 countries. eCommerce360 can be installed for free using the Shopify App Store and can be integrated into the Shopify admin dashboard.
The eCommerce360 Shopify app is designed to provide value to Shopify commerce websites by leveraging its powerful analytics and recommendation capabilities.
John Murcott, Executive Vice President of Product and Strategy, Bridgeline
“Visualize your website’s health in milliseconds. Stay up-to-date and keep tabs on performance – whether it be traffic, conversions, or average order value. The e360 dashboard consolidates your performance data into one place with custom reporting using your business’s insights,” eCommerce360 states on the Shopify App Store.
“Track everything from traffic, conversion, and average order value and get actionable insights to maximize revenue. Dive into problem areas to identify, improve, and grow,” the app describes further.
How eCommerce360 Works?
eCommerce360 will evaluate and show performance data and offer custom reporting to Shopify merchants. With this, store owners will easily track traffic on the website, conversion rate and average order value. Apart from these metrics, eCommerce360 will also recommend solutions to help merchants drive revenue growth.
It is new to the Shopify App Store but has helped many merchants based on other e-commerce platforms like BigCommerce, Magento and Salesforce B2B Commerce. Now, Bridgeline aims to help Shopify merchants grow online revenue with its incredible commerce experience.
“The eCommerce360 Shopify app is designed to provide value to Shopify commerce websites by leveraging its powerful analytics and recommendation capabilities,” John Murcott, Bridgeline’s Executive Vice President of Product and Strategy, said in a press release.
“We are proud to establish a connection with the Shopify platform and aid their users in their site optimization and revenue strategies,” Murcott added.
About Bridgeline Digital
Bridgeline is a software company based in Massachusetts, United States. it promises to boost e-commerce traffic, conversion rates and average order value with dashboard and analytics solutions. Bridgeline has partnered with companies like Salesforce B2B Commerce, Magento, BigCommerce and Progress Sitefinity.
Shopify Analytics
The Canada-based e-commerce giant also offers insights on Shopify Analytics. It helps you define your goals and target audience. You can set realistic goals based on traffic, sales and orders placed during the last few months. With your Shopify data from the past, you can easily evaluate market trends such as rising cost of living, customer acquisition cost and recessionary pressure. Analyse the current microeconomic landscape and plan a strategy accordingly.
Visit the Analytics overview dashboard on Shopify to check metrics like total sales, conversion rate, orders, order value and top-selling products. The Analytics now offers a time period comparison feature to help you analyse your business health across different time periods.
ABC Analysis
Shopify Analytics also offers ABC analysis to help you manage inventory. It suggests “A items” to be kept in accurate records, “B items” in decent records and “C items” in minimal records. You can identify your top products using ABC analysis. Shopify reports provide metrics like sell-through rates, which help you calculate how fast your top-selling products get sold out.
The fulfillment and returns data on Shopify Analytics help you calculate the number of orders received with a purchase rate.
Advertising costs are rising and every store wants to feature its ad on top of its competitors. Some are ready to pay a huge price for that. But you don’t necessarily need to spend more to highlight your Shopify store. Just look into the Shopify Analytics data and amplify what has worked for you and leave what didn’t.
