The Black Friday and Cyber Monday (BFCM) shopping season is starting on November 25 and the American store owners are hoping to revive falling e-commerce sales this shopping season. While our guide on how to prepare your online store for the BFCM 2022 will help you attract and host many of the shoppers, this article explains how you can boost your chances with the right email marketing.
The year 2022 so far was filled with uncertainty for the e-commerce business. While Shopify had to lay off 10 percent of its workforce due to a slump in e-commerce growth, many ecommerce brands are struggling for sales amid tough microeconomic conditions.
Why Email Marketing?
With inflation, marketing costs have raised manifold. The high price paid ads then adds up to surcharge in seasonal shipping costs and lead to disruptions in supply chain. Amid all this, it’s hard to find profits even during the busiest shopping season of the United States.
Even though email marketing is an old tool for promotion, it still stands to be effective with much less cost involved. So one must improve email messages to improve conversions through this high-performing sales channel. Here below, we present you tricks to up your Email Marketing Game.
Automated Emails
Automated emails are sent after reading the behavior pattern of shopper. According to retailtouchpoints.com, automated emails brought 30 percent of orders with only two percent of emails. Out of these orders, 83 percent came through three workflows of email marketing, based on the “welcome series, cart abandonment and browse abandonment”.
Confirmation Emails
Make sure you send the right order confirmation message this BFCM season. While automated emails help you get attention, order confirmation emails help your brand grab customer retention so they can visit your store again to repeat orders. You can add up promotions, discounts and product recommendations to your order confirmation emails. In the run up to the BFCM 2022, you can ask customers to join the SMS program by convincing them to not miss out on latest arrivals.
Prepare For Cyber Ten
Cyber Ten is the 10-day stretch starting from the Sunday that comes before Black Friday. These 10 days of hard work may decide your fortune for the BFCM 2022. The data reveals e-commerce brands sent 58 percent more emails during Cyber Ten last year and generated 37 percent more sales with that.
Right Email
Before starting your email marketing campaign for the BFCM 2022, make sure you have the right email to send. For the subject line short and crisp. Use words like discount, coupon and free along with phrases like your last chance and free shipping. Don’t write too much of text. Include pictures and link them to CTAs to drive traffic to your website. Wish your potential customers a happy Thanksgiving before starting your promotional message. Keep optimising messages as per the customers need and your product specifications.
This is it. With these four simple techniques you can make the most of the BFCM 2022 using an affordable yet effective tool called email marketing.
