Conversational commerce platform Attentive has rolled out text-to-buy with Shop Pay. This will enable users to buy products directly from an SMS conversation with a brand. The US-based company has built this with Shop Pay from Shopify. It aims to change browsers into buyers with a smooth checkout flow made especially for mobile devices.
Consumer behavior has fundamentally changed over the past five years. Mobile is now the primary shopping device and allows for shopping at any time, and consumers are more comfortable buying directly from brands than ever before.
Amit Jhawar, President, Attentive
Understanding Text-To-Buy
This means one can make a purchase simply in a response to the promotional text message. There will be no need to navigate the brand’s website or any checkout page. At present, mobile conversation rates are over 60 percent lesser than desktop rates. The frictionless experience for shoppers will be based on their browsing and expenditure patterns. Everything will happen within a text message.
Shop Pay is the best way to check out across the web and in social-commerce. We’re excited to now bring the same seamless payments to power text-to-buy solutions together with Attentive.
Carl Rivera, VP of Product & Head of Shop, Shopify
Official Statements
According to Attentive’s President, who is elated to collaborate with Shopify, this text-to-buy solution is the first step aimed to help brands bridge the purchase gap.
“Consumer behavior has fundamentally changed over the past five years. Mobile is now the primary shopping device and allows for shopping at any time, and consumers are more comfortable buying directly from brands than ever before,” said Amit Jhawar, President, Attentive.
“Launching Attentive’s text-to-buy solution is our first step to helping brands close the purchase gap and convert more browsers into buyers and I cannot think of a better partner with which to launch than Shopify given the breadth of its merchants, industry leading security, and innovation,” he added.
“Shop Pay is the best way to check out across the web and in social-commerce. We’re excited to now bring the same seamless payments to power text-to-buy solutions together with Attentive,” said Carl Rivera, VP of Product & Head of Shop, Shopify.
SMS Commerce
Attentive’s text-to-buy has helped several brands boost their performance. It helps to remind customers when they need to replace products or purchase again. It even notifies customers when a new product drops or in case of limited editions. This makes sure that users buy the product before it runs out of stock. The text-to-buy promotes products based on the individual’s browsing and purchase history and encourages repurchasing.
The SMS-first software platform helps brands augment customer relationships through real-time, two-way and personalised communications. Over 5,000 brands such as Pura Vida, CB2, Urban Outfitters, Coach and Jack in the Box, depend on Attentive for the SMS commerce experience.
