Spanish footwear brand Andre Assous has introduced a new website based on Shopify Plus. This website is designed by Digital Agency CQL. Andre Assous is a part of Vida Shoes International. On Instagram, it mentions that all footwear is designed in the New York City and manufactured in Spain.
Until June 2022, the website of Andre Assous was based on the “legacy theme editor 1.0” of Shopify. The theme had given it an appealing look, though it regularly faced issues related to browsing speed and merchandising capabilities.
By unifying their tech stack on Shopify Plus, Andre Assous was able to elevate the site experience to meet the brand’s image and customer’s expectations by implementing optimized features and performance modifications that had been tested and validated on another Vida Shoe footwear brand.
Scott Robertson, Managing Director, CQL
Migration to Shopify Plus
Vida also has a kid’s shoe brand called Stride Rite. It migrated from Shopify to Shopify Plus recently, inspiring Andre Assous join the premium platform. Shopify Plus is a little expensive in comparison to Shopify, though it comes with pre-loaded features that help in revenue growth.
Also Read: Comparison: Shopify vs Shopify Plus. Which is Better?
Andre Assous now has its site based on the new Shopify Plus 2.0 framework. It also uses Stride Rite’s theme and some of its features. The new website is based on a cleaner code that results in a better site performance and helps in optimizing the user experience.
“Andre Assous’ new website features a brand refresh that captures the timeless, chique, stylish, and trendy nature of its footwear to a social and digital-first consumer market. By unifying their tech stack on Shopify Plus, Andre Assous was able to elevate the site experience to meet the brand’s image and customer’s expectations by implementing optimized features and performance modifications that had been tested and validated on another Vida Shoe footwear brand,” Scott Robertson, Managing Director at CQL, said in a release.
New Features
In the backend, Andre Assous boasts of an impressive drag-and-drop Shopify CMS experience. As the footwear brand deals through all marketing channels, the new framework provides it a seamless omni-channel experience. As part of expert integrations, Andre Assous has joined hands with Attentive, Bluecore, SearchSpring and AccessiBe.
For CQL, the rebranding project of Andre Assous was the 13th in brand category of Fashion & Apparel Industry.
