Shopify analytics provides the top-level metrics to give you a broad snapshot of your store’s health and customer behavior. Built within its platform, Shopify has an analytics tracker that allows you to generate data based on your store’s performance. This data includes high-level metrics like your total store sessions, the number of sales, returning customers, and the average value of orders placed.
Metrics like these help you get a snapshot of how visitors are interacting with your store. That way, you can pinpoint elements of your website to tweak or update based on what the data is telling you and continue to improve your metrics overall.
Though the standard metrics are beneficial to understanding how your brand is performing, Shopify provides specific reports that give a deeper level of analysis.
Let’s have a look at the five Shopify Analytics reports you can use to make smarter decisions for your e-commerce marketing strategy.
- Sales over time
- Shopify Retail Sales Report
- Shopify Analytics: Sales by discount
- Shopify Analytics: Sales by Product
- Shopify Analytics: Returning customers
1. Sales over time
If you are using Shopify, Advanced Shopify or Shopify plus plan, you will get access to 11 sales reports available within the Reports Section of your dashboard.
Most sales reports are similar to payment reports and you may notice discrepancies between purchases made in one month and payments completed within the upcoming month.
You must navigate to the finance section > Sales > Total sales to access the report. You can also save the report or export it for further analysis.
2. Shopify Retail Sales Report
Retail Sales Report focuses on sales made offline or in a brick-and-mortar store. The point of sale activation is required to review this information. You can access and download the report as needed in your Reports dashboard and it offers unique insights into your omnichannel sales efforts.
Through optimized tracking of in-store and online sales, you can offer more ways to interact with your brand. This report also lets you analyze purchasing behaviour and you can fulfil needs in a variety of different ways.
3. Shopify Analytics: Sales by discount (Marketing report)
Assume you’re currently offering discount coupons through various marketing channels (i.e., influencers, email marketing, direct mail, etc.). The sales by discount marketing report may come in handy in this circumstance.
You’ll be able to follow the performance of each campaign in this report, as well as discover how lucrative they were for your company. This report allows you to attach earned dollars to promotional efforts.
Having a unique discount code for each influencer lets you access engagement and investment quality better.
4. Shopify Analytics: Sales by Product
In the same category of Sales Reports, you can check on the inventory performance to view the Sales by Product report. This report identifies which products are selling and which products are underperforming as per the expectations.
The sales-by-product option lets you know how your products perform organically versus promoted. You can also build sales marketing campaigns that prioritize the right products for your audience with this knowledge.
5. Shopify Analytics: Returning customers (Retention Report)
If you’re a new online retailer, examine the returning customer report throughout the first few months to measure your early impact on your target market. Your loyal customer report and customer returning report can help you figure out who buys from your online business regularly.
Knowing who makes regular purchases allows you to tailor campaigns, give special rewards, or individually reach out to the owner with a thank you card.
Shopify experts help you with a number of services to help you grow your online business. Regardless of services provided by Shopify, its clients have access to reports that help gain actionable information.
The reports will assist you in identifying patterns, visualizing product performance, and directing your future campaign efforts. Understanding how clients found your website, how they interacted with it, and what goods they like will have a huge influence on your long-term performance.
