Shopify is a platform that proudly helps independent merchants sell locally produced products across the internet. However, with Shopify to Etsy integration, merchants can heap additional benefits like automation of online store management, inventory and price management.
The integration not only helps Shopify merchants maximize their sales potential but also gets a boost in customer reach and improved customer service. Here below, we present you with six benefits of Shopify to Etsy Integration:
1. More The Merrier
Shopify to Etsy integration promises to boost the customer reach of its merchant partners. It takes your Shopify store to a preset vast customer base provided by Etsy. With a lot of potential customers to target, merchants can easily expand their business to new markets.
While in a new market, one must plan demographic targeting to heap complete benefits. The best practice is to first identify demographics on the basis of age, gender, income and location before targeting specific groups of customers. The other technique widely recommended includes interest targeting, which implies using data from social media platforms and other sources to identify the interests and hobbies of potential customers.
Shopify merchants are also advised to practice behavioral targeting with data based on browsing and purchase history. Then comes search engine optimization (SEO), which helps your website and product listings to appear higher in search engine results. One can also opt for paid advertising to rank higher on search engines, social media platforms and other websites.
Shopify also recommends influencer marketing to allow its merchant partners to reach their audience and promote local products. “Marketers are faced with rising costs, ad blockers, and the end of IFDA (among other sweeping new privacy changes), and they are looking for new ways to get in front of their target audiences – influencers are the answer,” Aspire CEO Anand Kishore told Gary Drenik in a recent Forbes interview.
“Influencers remain the best way to reach your target audience on social media, especially as more and more users are shopping directly through the platforms. According to a recent Prosper Insights & Analytics survey on media behaviors and influence by generation, 25% of Gen-Z and 21% of Millennial respondents said social media platforms influence their buying habits for the most common consumer products like apparel, beauty, grocery, and electronics, compared to 15% of Gen-X and 8% of Boomer respondents,” he added.
Shopify to Etsy integration is also helpful for referral marketing as it encourages current customers to refer friends and family to your website. Apart from the techniques mentioned above, merchants can also establish partnerships and collaboration with other businesses or organizations to reach new audiences.
2. Better Shopping Experience
Shopify to Etsy integration also helps merchants in improving customers’ experience of online shopping. It comes with tools and features that enable customers to shop easily and conveniently.
The integration not only makes the website user-friendly and easy to navigate but also helps you offer detailed product information with high-quality images. Merchants also must provide a search function to help customers find what they’re looking for quickly. Customer support on live chat or phone calls also makes the shopping experience better.
With the Shopify to Etsy integration, the checkout process becomes simple and secure. Add to this, you can also send personalized follow-up emails to customers after purchase. Additional techniques to improve the shopping experience include offering free or fast shipping, easy tracking, responding quickly and continuously gathering feedback from customers.
3. Stock Syncing
One can also sync inventory with Shopify to Etsy integration. With better management of inventory, an online store offers the exact products that consumers are searching for. With the integration, you can check what you have in stock and monitor sales to determine which products are popular and need to be restocked. This also helps in forecasting future demand to ensure you have enough inventory to meet customer needs.
Another technique one must use to improve inventory management is keeping accurate product information. The information like size, color, style, price and stock levels are of great use. The integration comes with forecasting tools that help you predict future demand for your products and plan your inventory accordingly.
Another better way of keeping stock is drop shipping. It is a supply chain management method that allows you to transfer customer orders and shipment details to either the manufacturer, another retailer or a wholesaler. It is for the third party to ship the goods directly to the customer.
4. Better Sales
Shopify to Etsy integration streamlines the process of sales management by offering analytics tools that help you track and manage sales data. With analytics, merchants can improve online sales as the data insights into customer behavior, website performance and marketing effectiveness. It is important to track customer behavior by analyzing data on customer demographics, browsing behavior and purchasing history. This helps to understand what drives sales and identify opportunities for improvement.
With tools like heat maps and A/B testing, merchants can identify areas of improvement. Some of the most common technical issues on online stores include slow load times and confusing navigation. Optimizing marketing campaigns with analytics is important by tracking the effectiveness of different marketing channels, such as email, social media, and paid advertising.
The analytics offered by Shopify to Etsy integration help you analyze sales data to identify which products are most popular among customers. You can also use Cohort analysis. This method allows you to segment your customers according to when they made their first purchase and track their behavior over time, giving you an idea of how to retain them and increase LTV(lifetime value)
Analytics comes with historical data and machine learning algorithms that predict future customer behavior. You can also use data on customers’ browsing and buying history to create personalized experiences for better engagement and conversion rates.
What do you need for Shopify to Etsy integration?
Shopify merchants need to create an Etsy account before integration. The process is easy as you have to follow the on-screen instructions. Once done, you can configure your account settings to heap the full benefits of Shopify to Etsy integration.
The integration app is available as Etsy Marketplace Integration on the Shopify App Store. It starts with a free plan but then Etsy charges $0.20 per listing. For the Starter plan that comes with a seven-day free trial, Etsy charges $25 per month. For the Basic and Standard plans, Etsy charges $39 per month and $59 per month respectively.
“With the Etsy Marketplace Integration app, you can perform actions on your products in bulk like editing and listing them on Etsy,” the company states in the app description.
“You can even create shipping templates and templates for inventory and price management right within the app along with managing your shop sections, and production partners. Get notified of any errors related to product uploading, syncing, inventory failures, and order fetching. Now also manage the tax rates that you want to impose for different locations,” it adds.
