ChatGPT has been in news since its inception. Whether you like it or not, it has created a huge impact on how we work in professional circuits. Recently, Canadian e-commerce giant Shopify welcomed ChatGPT to help its merchant partners build an AI-powered online store.
ChatGPT uses a model based on artificial intelligence language to create text as per requirements. The technology has helped academicians and writing professionals. Now partnering with Shopify, ChatGPT is expected to revolutionize the process of online selling.
ChatGPT has brought numerous benefits for Shopify store owners but here we present its top three benefits for Shopify merchants.
The present wave of generative AI is not like nuclear proliferation but like the printing press. The way to get good books is not to make bad books illegal. None of the current wannabe regulators has a concept of good AI, but they are ready to stop all sorts of potentially bad AI.
Joscha Bach, AI expert
1. Personalised Experience
ChatGPT helps Shopify store owners create a personalized customer experience as it writes responses to queries in native languages. ChatGPT uses bots to offer shopping suggestions to customers. For this, the software studies the purchase history of potential customers.
It also responds to search queries to make online shopping easier for customers. ChatGPT is an AI language model that promises contextual understanding. It understands the context of a conversation, based on which, ChatGPT provides relevant responses. In response to similar questions about a particular topic, ChatGPT provides more detailed and personalized responses in subsequent interactions.
2. Strong Support
ChatGPT promises 24/7 customer support to Shopify merchants to help them resolve customers’ queries in real-time. It is much better than conventional as the chatbots provide customer support even outside of business hours. These bots are programmed to handle queries like product information, shopping details, order status and payment-related issues.
ChatGPT not only shares the workload of human customer support agents but also helps merchants resolve complex technical issues. It also learns from previous interactions and comes up with knowledgeable answers every time to personalize future interactions. For instance, if a user has a specific communication style or language preference, ChatGPT can adjust its responses accordingly.
3. Engagement
ChatGPT also boosts customer engagement on a Shopify store, thanks to personalized conversations that enhance the shopping experience of customers. Apart from suggesting products, it offers discounts and personalized recommendations based on customers’ interests and preferences.
ChatGPT is best recommended for customizing responses to customers. If a user is looking for information about a particular product or service, ChatGPT can provide tailored recommendations based on the user’s preferences and requirements. It also tracks user behavior with the help of saved data. This helps ChatGPT provide a personalized experience based on the user’s history. For example, ChatGPT can remember a user’s preferences for certain types of content and recommend similar content in the future.
To understand the customers’ needs, preferences and behavior, ChatGPT is a must. The AI language model has the appropriate knowledge to generate more relevant and customized responses.
How it works?
It is an AI language model that works by analyzing and understanding natural language input, such as text or speech. In a quick time span, it generates a relevant response based on the training data. Based on the GPT-3.5 architecture, ChatGPT is a state-of-the-art neural network.
It has been trained on a massive corpus of text data, including books, articles, and web pages. This training data allows ChatGPT to understand a wide range of topics and language patterns. It all starts with user inputs in form of a query or statement. ChatGPT uses its natural language processing (NLP) algorithms to analyze the text and identify the relevant keywords and concepts. Based on this, the software generates a response based on its training data.
The training data can range from a simple factual answer to a more complex analysis or opinion. ChatGPT also improves the accuracy and relevance of its responses with the help of machine learning algorithms based on learnings from its previous user interactions. The technology allows ChatGPT to continually adapt and improve its performance over time.
ChatGPT works by leveraging the latest advances in NLP and machine learning to provide a conversational AI experience that can understand and respond to natural language input in a human-like way.
Shopify’s Intent
Shopify is a Canadian e-commerce platform that allows local merchants to sell across the internet. With the help of ChatGPT, Shopify store owners can easily write product descriptions and respond to customer inquiries. The time and money saved from this can then be used to scale the e-commerce business. ChatGPT, on its own, will fulfill the customers’ needs and provide them with an unparalleled shopping experience.
“We put shop into your ChatGPT,” Shopify CEO Tobi Lutke tweeted, announcing the partnership on March 24.
We put shop into your ChatGPT https://t.co/8Q3e7bfnJt
— tobi lutke (@tobi) March 23, 2023
On Thursday, Lutke retweeted the opinion shared by an AI expert saying: “The present wave of generative AI is not like nuclear proliferation but like the printing press. The way to get good books is not to make bad books illegal. None of the current wannabe regulators has a concept of good AI, but they are ready to stop all sorts of potentially bad AI”.
The present wave of generative AI is not like nuclear proliferation but like the printing press. The way to get good books is not to make bad books illegal. None of the current wannabe regulators has a concept of good AI, but they are ready to stop all sorts of potentially bad AI
— Joscha Bach (@Plinz) March 29, 2023
On March 23, OpenAI, the developer of ChatGPT announced its Shopify plugin. “We are adding support for plugins to ChatGPT — extensions that integrate it with third-party services or allow it to access up-to-date information. We’re starting small to study real-world use, impact, and safety and alignment challenges,” OpenAI said in a tweet.
We are adding support for plugins to ChatGPT — extensions which integrate it with third-party services or allow it to access up-to-date information. We’re starting small to study real-world use, impact, and safety and alignment challenges: https://t.co/A9epaBBBzx pic.twitter.com/KS5jcFoNhf
— OpenAI (@OpenAI) March 23, 2023
You can join the waiting list for the ChatGPT Shop plugin by visiting the official website of OpenAI. It also features documentation that reads: “OpenAI plugins connect ChatGPT to third-party applications. These plugins enable ChatGPT to interact with APIs defined by developers, enhancing ChatGPT’s capabilities and allowing it to perform a wide range of actions.”
The document goes on to explain what can be done with the ChatGPT plugins. It allows users to retrieve real-time information such as stock rates, sports scores and the latest news. The plugins can also be used to retrieve knowledge-based information such as personal notes and company documents. The AI model performs certain actions on the behalf of the user like ordering products online or booking a service.
