Tyr Sports - Turning One-Time Buyers into Lifelong Athletes.

As TYR expanded beyond swimwear into CrossFit and footwear, they partnered with Roswell NYC to rebuild their paid media program from the ground up. Through smarter segmentation, creative overhaul, and tighter optimization across Google, Meta, and Bing, Roswell delivered a 45% ROAS lift and 32% more conversions, transforming TYR’s media into a scalable growth engine.