Surfing Innovation: Crafting Rusty Surfboards' Online Presence

Taking a deep dive into Rusty's business goals, HTM Digital worked in partnership with the brand to shape their online vision. Putting the customer front and centre, the site had to cater for beginners looking for a board off the peg and pros wanting a custom setup. The result is a cutting-edge Shopify site complete with an integrated custom board builder and surfboard volume calculator.