The ISRG group is the leading multi-brand sports retailer in Spain and Portugal. Thanks to Sprinter, JD Sports, Sport Zone, Deporvillage they work with more than 500 stores and the main E-commerce of sports equipment. Sprinter already had an online store, it was not enough. Its goal was clear: to be the E-commerce reference in the world of sports. How to achieve it? By creating a complete project
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