Softlimit migrated Polyvinyl Records from a legacy CMS to a unified Shopify store for both D2C & B2B. We designed targeted artist pages with merch, tour dates, and music videos and built a custom bundle feature for fans to shop. Within one week of launch, Polyvinyl Records is seeing improved real-time sales analytics with Shopify and seamless conversions of pre-order sales for their latest album r
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