NI Candle Supplies - Using Klaviyo to convert at 30%

After using MailChimp for a while, NICS approached Blend to help them turn email into a stronger revenue channel for the business. Due to the B2C and B2B nature of the business, Blend had to carefully create a number of complex email flows using Klaviyo. By creating these flows and managing the campaign strategies for the business, conversion rate from email jumped from just 0.31% to 30%.