HFF Custom Rods Migration to Shopify Plus for B2B Growth

HFF Custom Rods migrated from WooCommerce to Shopify Plus with Folio3 to unlock faster performance and scalable B2B growth. We improved site speed, optimized navigation, enabled custom pricing, and launched a digital catalog with direct ordering. This led to higher conversions, increased B2B sales, improved user experience, and more efficient operations, helping the business scale with confidence