eCommerce Personalization Lifts Apparel Retailer’s Conversion Rate 13%

Sophelle prioritized product recommendations based on the customer’s viewing recency. Adding that time-based element to the targeting algorithm led to a massive improvement in performance. By showcasing products viewed within minutes, the apparel retailer’s click rates and conversion rose 13%. This led to an estimated 11% revenue increase, totaling an incremental $240k.