Driving Growth: 70% CVR Increase & 3X Upsell Revenue via A/B Testing

As a key contributor at Nurse Yard, we drove measurable e-commerce growth through a data-driven A/B testing strategy. By systematically running split tests across the website, I helped improve both Average Order Value (AOV) and Conversion Rate (CVR) over time, achieving nearly a 70% increase in CVR and tripling the revenue generated through upsells.