Camso/Michelin Group - Seamless experience for complex products

Novatize revamped the digital storefront of Camso (part of the Michelin Group) to support both B2B and B2C sales of off-road mobility products (ATV, UTV, snowmobile tracks). The new Shopify-based platform offers intuitive UX/UI, clear product navigation and seamless checkout, while preserving strong SEO: 124 000 sessions in the first quarter, 89% user-test success, domain authority 37 in two weeks