B2B pivot launching new Threadbare website direct to consumer

In 2020 Threadbare wanted to reduce its reliance on current relationships with outlets such as Next, ASOS and Debenhams. The brief - create a new eCommerce website to sell D2C, build the menswear brand, and generate direct sales. Herd proposed and delivered an innovative multi-channel digital strategy and development project, to include SEO, paid media, and ongoing Shopify support.