Happy Birthday Email by UW Shopify App

by Union Works Apps

Gather your customers' birthdays and email them a special discount code on their special day. Increase customer loyalty by setting up an automated Birthday Club.

5.0

(193)

$10/month
$20/month
$40/month
XY
5

Bluefishfinder Com, United States

9/2/2026

Cute concept, customers LOve it! Lots of freedoms for the shop owner with design. Developer is attentive and responsive. They always have enhancements and care about what the shop owners want. Cost effective too, and we have a 100% capture rate! My customers just LOve this touch, it's personalized and celebratory.I pick up a lot of new customers with this app. They come, they browse, they sign up for the birthday club and then when they get their gift, they come to the site ready to buy. Some customers have been waiting all year for this discount! It's dependable and consistent. The checkouts are usually larger than my average cart and my regular gals feel super special! Nothing better than a birthday present sitting in your inbox! Do something nice for your repeat customers!

1 of 8

Install in your Shopify Store

.myshopify.com
72 customers chose this

pie chart

Happy Birthday Email by UW Charts

Track Happy Birthday Email by UW's ranking, reviews, and performance over time with interactive charts. See how it compares to similar apps in the same category.

View Charts

Pros and Cons

Pros and Cons of Happy Birthday Email by UW

Pros

Excellent Customer Support: Consistently praised for responsiveness, helpfulness, and going above and beyond to resolve issues.

Easy Setup and Integration: Users highlight the straightforward installation and seamless integration with platforms like Klaviyo and Mailchimp.

Intuitive User Interface: The app is frequently described as user-friendly with a clean, easy-to-navigate design.

Effective Birthday Campaigns: Many users report high conversion rates and positive customer feedback on birthday discounts.

Cons

Limited Shopify Admin Integration: Some users note the app could better sync with Shopify’s native customer data management.

Data Import Challenges: Manual handling required for importing existing customer birthday data.


Screenshots


About the App

Increase customer loyalty by setting up an automated Birthday Club.

  • Birthday email discount: Each year, send your customers a birthday email with a special discount code.
  • Customer DOB Collection: Gathers your customers' birthdays at various points throughout your store.
  • App Campaign Analysis: The app displays campaign statistics and tracks the use of discount codes.
  • Email Integration: Manage Birthday Club emails from your Email Service Provider using our integrated options.
  • Club Integration: Get more Birthday Club registrations using our integration tools.

Keywords

birthday marketing Shopify apps
loyalty program Shopify apps
SMS birthday collection Shopify apps
birthday emails Shopify apps
customer engagement Shopify apps
relational eCommerce Shopify apps
birthday campaign Shopify apps

Key Features

  • Automatically sends personalized birthday emails with discount codes to customers.
  • Collects customer birthdays through multiple store touchpoints like checkout and POS.
  • Tracks campaign performance and discount code usage with detailed analytics.

Pricing

Happy Birthday Email by UW Pricing Plans

Base

$10/month

  • Store up to 1k Birthday Club members

  • Compatible with checkout app blocks

  • Send birthday emails and follow-ups

  • Connects to Klaviyo and other ESPs

  • Capture birthdays online and in-store

Growth

$20/month

  • Store up to 5k Birthday Club members

  • Compatible with checkout app blocks

  • Send birthday emails and follow-ups

  • Connects to Klaviyo and other ESPs

  • Capture birthdays online and in-store

Unlimited

$40/month

  • Store unlimited Birthday Club members

  • Compatible with checkout app blocks

  • Send birthday emails and follow-ups

  • Connects to Klaviyo and other ESPs

  • Capture birthdays online and in-store

Not sure which plan to pick? Discuss Base or Growth plans with us, learn about custom pricing, or get a demo.

Here's an overview of Happy Birthday Email by UW costs for each of the plan(s):

The app offers 3 paid plan(s). The paid plan(s) offered by Happy Birthday Email by UW: (Base, Growth, Unlimited).

The details of the plan(s) are outlined below:

Base: The Base plan costs $10 and comes with a 28-day free trial period. The plan offers a host of features, including Store up to 1k Birthday Club members, Compatible with checkout app blocks, Send birthday emails and follow-ups, Connects to Klaviyo and other ESPs, Capture birthdays online and in-store, Add birthdays to customer metafields, Track revenue from birthday emails, Break down customers by age group.

Growth: The Growth plan costs $20 and comes with a 28-day free trial period. The plan offers a host of features, including Store up to 5k Birthday Club members, Compatible with checkout app blocks, Send birthday emails and follow-ups, Connects to Klaviyo and other ESPs, Capture birthdays online and in-store, Add birthdays to customer metafields, Track revenue from birthday emails, Break down customers by age group.

Unlimited: The Unlimited plan costs $40 and comes with a 28-day free trial period. The plan offers a host of features, including Store unlimited Birthday Club members, Compatible with checkout app blocks, Send birthday emails and follow-ups, Connects to Klaviyo and other ESPs, Capture birthdays online and in-store, Add birthdays to customer metafields, Track revenue from birthday emails, Break down customers by age group.

Happy Birthday Email by UW Price Summary
Pricing summaryFrom $10/month. Free trial available.
Total Pricing Plan(s)3
Number of free plan(s)0
Number of paid plan(s)3
Cost of Paid Plan(s)$10, $20, $40
Free trial availableYes, for 28 day(s)

For further information regarding Happy Birthday Email by UW app pricing plans, see the official website.

Happy Birthday Email by UW Shopify App Discounts

If you are looking for discounts on Happy Birthday Email by UW app pricing plans, feel free to contact our team - we'd be happy to help! Additionally, if you are an agency or a shop merchant with multiple Shopify stores, we can work directly with Union Works Apps to secure better deals on the Happy Birthday Email by UW app exclusively for you.

*Disclaimer: Please note that ShopDigest doesn't guarantee discounts on apps as any changes to the pricing plans are ultimately up to the discretion of the developer.

Contact Us For a Discount
Coming Soon

Testimonials

What our users say about Happy Birthday Email by UW

Cute concept, customers LOve it! Lots of freedoms for the shop owner with design. Developer is attentive and responsive. They always have enhancements and care about what the shop owners want. Cost effective too, and we have a 100% capture rate! My customers just LOve this touch, it's personalized and celebratory.I pick up a lot of new customers with this app. They come, they browse, they sign up for the birthday club and then when they get their gift, they come to the site ready to buy. Some customers have been waiting all year for this discount! It's dependable and consistent. The checkouts are usually larger than my average cart and my regular gals feel super special! Nothing better than a birthday present sitting in your inbox! Do something nice for your repeat customers!

Bluefishfinder Com
United States

I really do support this app. It's fairly easy to set up. Stu is fantastic to work with! This functions just like you want it to.

Lighthearted Candle Company
United States

So far a good experience. Stu was a great help and support through the process. We already made some sales in the first week of use. Simple to use. Looking forward to the future use.

Gina's Woofs
Slovenia

Trusted By

Trusted by the best Shopify stores

Bluefishfinder Com

United States

Lighthearted Candle Company

United States

Gina's Woofs

Slovenia

Sk8erboy®

Germany

JAPEX STORE

Japan

Junior's Cheesecake

United States

Quirksmith

India

Secrets

Spain


Gather your customers' birthdays and email them a special discount code on their special day.

Expand your birthday club

Start gathering birthdays right away through the Order Status Page, Shopify POS and your special Birthday Sign-up Page.

Email Automation Campaign

Your birthday email campaign will be set up in minutes. It will gather birthdays and offer customers' birthday discounts.

Adjustable Campaign

Customize the discount amount, timing, subject, message, logo, and design to fit your store's brand.


Comparison

Top Happy Birthday Email by UW Alternatives Detailed Comparison

The table below highlights the crucial differences between Happy Birthday Email by UW and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Happy Birthday Email by UWHappy Birthday Email by UWView on Shopify
Parkour: Facebook Pixel & FeedParkour: Facebook Pixel & FeedView on Shopify
General Information
Ratings
5.0(118 reviews)
5.0(175 reviews)
Developed byUnion Works AppsEcom Parkour Limited
Launch Date6/23/201710/18/2024
Pricing$10/month, $20/month, $40/monthFree
ObjectiveIncrease customer loyalty by setting up an automated Birthday Club.Facebook Pixel & Meta Pixel (CAPI) with Feed & Catalog
CategoriesGiveaways and contests, AnalyticsAds, Analytics
Key Features & Highlights
PurposeGather your customers' birthdays and email them a special discount code on their special day.Capture conversions on Facebook platforms with our app using CAPI and essential metrics.
Features List
  1. Automatically sends personalized birthday emails with discount codes to customers.
  2. Collects customer birthdays through multiple store touchpoints like checkout and POS.
  3. Tracks campaign performance and discount code usage with detailed analytics.
  1. Track Facebook and Instagram events seamlessly with Meta Pixel and Conversion API.
  2. Bypass iOS 14 restrictions and ad blockers using advanced server-side tracking.
  3. Optimize ad performance with real-time UTM tracking for data-driven decisions.
Highlights-
  1. Based in Germany
User Reviews and Ratings
Recommended %99.3%97.9%
Pros
  1. Consistently praised for responsiveness, helpfulness, and going above and beyond to resolve issues.
  2. Users highlight the straightforward installation and seamless integration with platforms like Klaviyo and Mailchimp.
  3. The app is frequently described as user-friendly with a clean, easy-to-navigate design.
  4. Many users report high conversion rates and positive customer feedback on birthday discounts.
  5. The app runs smoothly without major technical issues, as noted by long-term users.
  6. Automated birthday emails and discount generation save time and boost engagement.
  7. Proactive updates and willingness to implement user-suggested features are highlighted.
  8. Users observe increased repeat purchases and customer loyalty due to birthday incentives.
  9. Works well across web, POS, and integrates with third-party tools.
  1. The app simplifies the process of setting up and integrating Facebook Pixel and Conversion API, often described as quick and hassle-free.
  2. Users report improved tracking accuracy, leading to better Facebook ad performance and data reliability.
  3. The support team is frequently praised for being responsive, helpful, and resolving issues promptly.
  4. The user interface is noted for being clean, easy to navigate, and providing clear analytics.
  5. Works seamlessly across multiple Shopify stores, with consistent performance.
  6. Many users highlight the app’s free tier as outperforming paid alternatives in functionality.
  7. The analytics and reporting features are appreciated for their clarity and usefulness in optimizing ad campaigns.
Cons
  1. Some users note the app could better sync with Shopify’s native customer data management.
  2. Manual handling required for importing existing customer birthday data.
  3. Requests for additional analytics (e.g., birthday date ranges) or pre-birthday reminders are unmet.
  1. Some users expressed a desire for additional event tracking features like add-payment-info or cart view.
  2. A minority of users hope for broader feature sets to match competitors, such as tracking for collection views.
Pricing and Plans
Total Pricing Plans30
Free PlanNot availableNot available
Free TrialYes, for 28 day(s)No
Technical Information
Rating
5.0
5.0
Total Reviews193117
Launch Date6/23/201710/18/2024
SD Points21299

More Details About Happy Birthday Email by UW

Product Description

A birthday email is an effective and automated marketing strategy that operates year-round. By setting up a Birthday Club and collecting customers' birth dates through various sources, businesses can build brand loyalty and monitor the increasing value of each member with the use of birthday discounts.

AI Summary

The app is a Shopify tool designed to capture customer birthdays and automate personalized birthday discounts, enhancing customer engagement and loyalty. Its key features include seamless integration with Shopify’s checkout and POS systems, customizable discount code generation, and compatibility with third-party email platforms like Klaviyo and Mailchimp. The app excels in user-friendliness, with an intuitive setup, clear documentation, and flexible customization options, including multilingual support. A standout strength is its exceptional customer service, noted for rapid response times, proactive problem-solving, and willingness to accommodate unique business needs, such as custom metafields or integrations. However, some limitations include minor workflow inefficiencies in syncing birthday data with Shopify’s customer profiles and a lack of advanced analytics for tracking birthdays by date ranges. Despite these, the app is widely regarded as a valuable, low-maintenance solution for boosting repeat sales and fostering customer relationships.

Support

For any questions, concerns, or assistance with Happy Birthday Email by UW, the dedicated support team is readily available to help.To reach out to the support team, users can send an email to [email protected]. Additionally, Happy Birthday Email by UW offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.

Happy Birthday Email by UW Support Information In A Nutshell:

Support Email:[email protected]
Contact Number(s):Not available
FAQ Page:FAQ details
Privacy Policy:Privacy details
Language Support:English
Integration

The list of top Shopify apps or features or software tools that Happy Birthday Email by UW seamlessly integrates are given below:

Customer accounts
Shopify POS
Shopify Flow
Shopify Admin
Klaviyo
Mailchimp
omnisend
Privy
recharge
SMSBump
Developer

Name: Union Works Apps

Website: /partners/unionworks

Address: 86-90 Paul Street, London, EC2A 4NE

Looking to install Happy Birthday Email by UW app on your store?

ShopDigest helps businesses upgrade their Shopify stores by offering easy app installation services.

Why Choose ShopDigest?

  • Highly experienced and vetted team for successful app installation
  • Assured support and guidance throughout the installation and beyond
  • Customized services to meet unique business needs
  • 30-day no questions asked refund policy
  • Lowest pricing guaranteed (starts at just $10/hour)

Customer Reviews

5.0
193 total reviews
5
186
4
6
3
0
2
0
1
1

Happy Birthday Email by UW has an overall rating of 4.9 stars from a total of 193 reviews on the Shopify app store. Of these, 192 (99.5%) are positive, 0 (0.0%) are neutral, and 1 (0.5%) are negative*.

*Ratings above four stars fall under positive review, three stars reviews fall under neutral, and anything less than two stars falls under negative.

Bluefishfinder Comfrom United States
September 2, 2026

Cute concept, customers LOve it! Lots of freedoms for the shop owner with design. Developer is attentive and responsive. They always have enhancements and care about what the shop owners want. Cost effective too, and we have a 100% capture rate! My customers just LOve this touch, it's personalized and celebratory.I pick up a lot of new customers with this app. They come, they browse, they sign up for the birthday club and then when they get their gift, they come to the site ready to buy. Some customers have been waiting all year for this discount! It's dependable and consistent. The checkouts are usually larger than my average cart and my regular gals feel super special! Nothing better than a birthday present sitting in your inbox! Do something nice for your repeat customers!

Lighthearted Candle Companyfrom United States
April 13, 2026

I really do support this app. It's fairly easy to set up. Stu is fantastic to work with! This functions just like you want it to.

Developer response
Developer ResponseSeptember 22, 2025

I really do support this app. It's fairly easy to set up. Stu is fantastic to work with! This functions just like you want it to.

Gina's Woofsfrom Slovenia
December 10, 2025

So far a good experience. Stu was a great help and support through the process. We already made some sales in the first week of use. Simple to use. Looking forward to the future use.

Developer response
Developer ResponseDecember 11, 2025

So far a good experience. Stu was a great help and support through the process. We already made some sales in the first week of use. Simple to use. Looking forward to the future use.

Sk8erboy®from Germany
October 18, 2025

Super Support und eine einfache App die funktioniert wie sie soll. Sind seit Monaten sehr zufrieden

Developer response
Developer ResponseOctober 20, 2025

Super Support und eine einfache App die funktioniert wie sie soll. Sind seit Monaten sehr zufrieden

JAPEX STOREfrom Japan
October 14, 2025

It's a very good app, easy to navigate and set up. Checkout page is a great place to prompt birthday sign-up. Many of our customers sign up and we are very pleased.Support team is very responsive and helpful and always get back with clear explanation and we are happy about it, too. Thank you Stuart and Steve and Sam!

Developer response
Developer ResponseMarch 24, 2023

It's a very good app, easy to navigate and set up. Checkout page is a great place to prompt birthday sign-up. Many of our customers sign up and we are very pleased.Support team is very responsive and helpful and always get back with clear explanation and we are happy about it, too. Thank you Stuart and Steve and Sam!


Video Demo and Screenshots

Product Screenshots

Happy Birthday Email by UW screenshot 1
Happy Birthday Email by UW screenshot 2

Installation Steps

How to install Happy Birthday Email by UW on your Shopify store

1

Find your app

Use filters like pricing, availability, and features to find the perfect match for your store's needs.

2

Get a personalized setup plan

Our team will create an installation plan based on your current store setup, goals, and requirements.

3

Install at your own pace

Perfect your store's functionality without the pressure to move on until you're ready.

Install in your Shopify Store

.myshopify.com
72 customers chose this

Happy Birthday Email by UW FAQ's

How do I install the Happy Birthday Email by UW Shopify app?

To install Happy Birthday Email by UW app on your Shopify store, click on the Happy Birthday Email by UW installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process.

If you need our expert guidance to help you install Happy Birthday Email by UW on your Shopify store, then contact us now.

What are the key features of Happy Birthday Email by UW?

The key features offered by Happy Birthday Email by UW to Shopify store owners are:

  • Send birthday emails with personalised messages and discounts
  • Run a birthday loyalty campaign with zero ongoing effort
  • Collect birthdays and age data at checkout, POS, or landing pages
  • Works with your email platform or sends happy birthday emails for you
  • Populates Shopify’s customer birthday metafield
Does Happy Birthday Email by UW integrate with other Shopify apps or tools?

Yes, Happy Birthday Email by UW seamlessly integrates with other Shopify apps or tools, such as Each year, send your customers a birthday email with a special discount code., Gathers your customers' birthdays at various points throughout your store., The app displays campaign statistics and tracks the use of discount codes..

Is there a free trial available for Happy Birthday Email by UW?

Yes, Happy Birthday Email by UW offers 28 days free trial on all its paid plans.

What are the pricing plans for Happy Birthday Email by UW?

The app offers 3 paid plans, which cost $10/month, $20/month, $40/month. The paid plans also come with a 28-day free trial period.

How does billing work for Happy Birthday Email by UW?

Happy Birthday Email by UW uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.

Can I cancel or upgrade my subscription plan at any time?

Yes, Happy Birthday Email by UW allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Happy Birthday Email by UW offer customer support? How can I get assistance?

Yes, Happy Birthday Email by UW offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].

Additionally, Happy Birthday Email by UW offers a comprehensive FAQ section to address common inquiries and provide self-help resources.

Is Happy Birthday Email by UW compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.


Parkour: Facebook Pixel & Feed icon
5.0
profile picture 1profile picture 2profile picture 4
438 installs last month approx
Parkour: Facebook Pixel & Feed
$0/mo onwards
Unlock member rates
Microsoft Clarity: AI Insights icon
4.6
profile picture 1profile picture 2profile picture 4
5K installs last month approx
Microsoft Clarity: AI Insights
$0/mo onwards
Unlock member rates
wetracked.io Connect icon
4.8
profile picture 1profile picture 2profile picture 4
275 installs last month approx
wetracked.io Connect
$0/mo onwards
Unlock member rates

Most Popular

Most popular Shopify apps on the market

Judge.me Product Reviews App icon
5.0
profile picture 1profile picture 2profile picture 4
30.6K reviews overall
Judge.me Product Reviews App
Free
Unlock member rates
TikTok icon
4.8
profile picture 1profile picture 2profile picture 4
10.2K reviews overall
TikTok
Free
Unlock member rates
Pop Convert - Pop Ups, Banners icon
4.9
profile picture 1profile picture 2profile picture 4
8.9K reviews overall
Pop Convert - Pop Ups, Banners
Free
Unlock member rates
EcomSend Pop Ups, Email Popups icon
5.0
profile picture 1profile picture 2profile picture 4
7.6K reviews overall
EcomSend Pop Ups, Email Popups
Free
Unlock member rates
Loox - Product Reviews App icon
4.9
profile picture 1profile picture 2profile picture 4
7.5K reviews overall
Loox - Product Reviews App
$12.99/mo onwards
Unlock member rates