Easy Tag ‑ GTM & Data Layer Shopify App
by TAGinstallThe Easy Tag app ensures Google Tag Manager is used easily, quickly, and correctly. Ready-made Data Layer for Google Tag Manager and over 60 tags
4.4
(106)
HIFAS DA TERRA, Spain
The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages.It has one of the best customer support services we've found.
Install in your Shopify Store
Easy Tag ‑ GTM & Data Layer Charts
Track Easy Tag ‑ GTM & Data Layer's ranking, reviews, and performance over time with interactive charts. See how it compares to similar apps in the same category.
Pros and Cons
Pros and Cons of Easy Tag ‑ GTM & Data Layer
Pros
Exceptional Customer Support: Rapid, personalized assistance with thorough problem-solving, often including live video calls.
Ease of Installation: Quick and straightforward setup process with minimal steps required.
Comprehensive Tracking Solutions: Effective integration with GA4, GTM, and other tools for accurate data collection.
Advanced Customization: Offers granular control over tags, triggers, and variables for tailored tracking.
Cons
High Initial Cost: Some users find the one-time fee steep compared to cheaper alternatives.
Limited Self-Service Resources: Lack of detailed guides for troubleshooting without direct support.
Screenshots
About the App
Ready-made Data Layer for Google Tag Manager and over 60 tags
- Shopify Integration: Installing Google Tag Manager on Shopify.
- E-Commerce Data: Ready-made data layer featuring all e-commerce activities like "purchase", "addToCart", etc.
- Wide range of tags available: Over 50 pre-made tags available - including GA4, Google Ads, Facebook, Pinterest, and others.
Keywords
Key Features
- Simplifies Google Tag Manager installation on Shopify with automated setup.
- Provides a pre-built data layer for tracking all e-commerce events.
- Includes over 50 ready-made tags for major platforms like GA4 and Facebook.
Pricing
Easy Tag ‑ GTM & Data Layer Pricing Plans
Starter
$99/month
Standard support
Data Layer
Google Tag Manager
Checkout Extensibility pixels
50+ marketing tags
Here's an overview of Easy Tag ‑ GTM & Data Layer costs for each of the plan(s):
The app offers 1 paid plan(s). The paid plan(s) offered by Easy Tag ‑ GTM & Data Layer: (Starter).
The details of the plan(s) are outlined below:
Starter: The Starter plan costs $99 and has no free trial period. The plan offers a host of features, including Standard support, Data Layer, Google Tag Manager, Checkout Extensibility pixels, 50+ marketing tags, Google Consent Mode V2 (GDPR or CCPA), Health checks.
Easy Tag ‑ GTM & Data Layer Price Summary
| Pricing summary | $99/month |
| Total Pricing Plan(s) | 1 |
| Number of free plan(s) | 0 |
| Number of paid plan(s) | 1 |
| Cost of Paid Plan(s) | $99 |
| Free trial available | No |
Easy Tag ‑ GTM & Data Layer Shopify App Discounts
If you are looking for discounts on Easy Tag ‑ GTM & Data Layer app pricing plans, feel free to contact our team - we'd be happy to help! Additionally, if you are an agency or a shop merchant with multiple Shopify stores, we can work directly with TAGinstall to secure better deals on the Easy Tag ‑ GTM & Data Layer app exclusively for you.
*Disclaimer: Please note that ShopDigest doesn't guarantee discounts on apps as any changes to the pricing plans are ultimately up to the discretion of the developer.
Testimonials
What our users say about Easy Tag ‑ GTM & Data Layer
“The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages.It has one of the best customer support services we've found.”
“Outstanding support – above and beyond!Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected.I’m extremely grateful for the time and dedication. This level of support is rare in the Shopify ecosystem. Highly recommended!”
“Lifesaver for building healthy GTM / GA4 / Shopify analitycs system! <3”
Trusted By
Trusted by the best Shopify stores
HIFAS DA TERRA
Spain
Mutsy
Netherlands
TEN Produkt
Poland
Ines de la Fressange Paris
France
Zelesta.de
Netherlands
Recto Verso
France
The Mountain Merchant
Australia
LERROS SHOP
Germany
The Easy Tag app ensures Google Tag Manager is used easily, quickly, and correctly.
Simple and fast to set up
Easy Tag offers an automated service for installing Google Tag Manager and Data Layer. We simplify the installation of more than 50 marketing tags.
Make the data more precise
Spend more time focusing on important things, and we'll ensure your data is collected accurately.
Helpful Tech Support
Our tag expert team is here to assist you and make sure you fully benefit from your tag manager setup. Don't hesitate to reach out.
Comparison
Top Easy Tag ‑ GTM & Data Layer Alternatives Detailed Comparison
The table below highlights the crucial differences between Easy Tag ‑ GTM & Data Layer and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
Add App | |||
|---|---|---|---|
| General Information | |||
| Ratings | 4.4(67 reviews) | 5.0(175 reviews) | |
| Developed by | TAGinstall | Ecom Parkour Limited | |
| Launch Date | 11/18/2020 | 10/18/2024 | |
| Pricing | $99/month | Free | |
| Objective | Ready-made Data Layer for Google Tag Manager and over 60 tags | Facebook Pixel & Meta Pixel (CAPI) with Feed & Catalog | |
| Categories | Analytics | Ads, Analytics | |
| Key Features & Highlights | |||
| Purpose | The Easy Tag app ensures Google Tag Manager is used easily, quickly, and correctly. | Capture conversions on Facebook platforms with our app using CAPI and essential metrics. | |
| Features List |
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| |
| Highlights | - |
| |
| User Reviews and Ratings | |||
| Recommended % | 89.5% | 97.9% | |
| Pros |
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| Cons |
|
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| Pricing and Plans | |||
| Total Pricing Plans | 1 | 0 | |
| Free Plan | Not available | Not available | |
| Free Trial | No | No | |
| Technical Information | |||
| Rating | 4.4 | 5.0 | |
| Total Reviews | 106 | 117 | |
| Launch Date | 11/18/2020 | 10/18/2024 | |
| SD Points | 0 | 299 | |
More Details About Easy Tag ‑ GTM & Data Layer
Product Description
The Easy Tag app simplifies the use of Google Tag Manager, improving data accuracy and speeding up the process for marketers. It aids in decision-making for e-commerce businesses based on correct data, and is easy and quick to install.
AI Summary
The app simplifies Google Tag Manager (GTM) and Google Analytics 4 (GA4) integration for Shopify stores, offering pre-configured data layers, event tracking, and compatibility with tools like Google Ads, Hotjar, and Klaviyo. Its key strength lies in exceptional support, including rapid response times, personalized Zoom consultations, and troubleshooting for complex setups, often resolving issues within minutes. The app streamlines advanced tracking needs, such as dynamic remarketing and eCommerce analytics, with a one-time payment model. However, some users report challenges with initial setup clarity, requiring manual adjustments or support intervention for proper functionality. While praised for its intuitive interface and time-saving features, occasional compatibility issues with other apps or themes may arise. The support team’s expertise and dedication significantly mitigate these limitations, making the app a robust solution for users seeking reliable, hassle-free tag management.
Support
For any questions, concerns, or assistance with Easy Tag ‑ GTM & Data Layer, the dedicated support team is readily available to help.To reach out to the support team, users can send an email to [email protected].
Language Support
Details of the Easy Tag ‑ GTM & Data Layer app are available in various languages on the Shopify app store, including English and French.
Easy Tag ‑ GTM & Data Layer Support Information In A Nutshell:
| Support Email: | [email protected] |
| Contact Number(s): | Not available |
| FAQ Page: | Not available |
| Privacy Policy: | Privacy details |
| Language Support: | English and French |
Integration
The list of top Shopify apps or features or software tools that Easy Tag ‑ GTM & Data Layer seamlessly integrates are given below:
Developer
Looking to install Easy Tag ‑ GTM & Data Layer app on your store?
ShopDigest helps businesses upgrade their Shopify stores by offering easy app installation services.
Why Choose ShopDigest?
- Highly experienced and vetted team for successful app installation
- Assured support and guidance throughout the installation and beyond
- Customized services to meet unique business needs
- 30-day no questions asked refund policy
- Lowest pricing guaranteed (starts at just $10/hour)
Easy Tag ‑ GTM & Data Layer Q&A
How does this app help with Google Tag Manager?
It simplifies GTM setup with a pre-built data layer and automates installation, ensuring accurate tracking of e-commerce events like purchases and cart activity without manual coding.
What marketing tags are supported?
Over 50 pre-configured tags are included, such as GA4, Google Ads, Facebook, and Pinterest, streamlining campaign tracking and reducing setup time for marketers.
Is this app suitable for non-technical users?
Yes, it automates complex tag management tasks and offers friendly support, making it accessible for marketers without coding expertise.
How does it improve data accuracy?
By automating event tracking (e.g., purchases, cart adds) and eliminating manual errors, ensuring reliable data for analytics and decision-making.
Does it support Shopify checkout tracking?
Yes, it integrates with Shopify’s Checkout Extensibility, capturing key metrics like conversions and funnel behavior seamlessly.
What’s the main benefit for e-commerce stores?
It saves days of manual work, provides precise marketing insights, and helps optimize campaigns based on accurate customer behavior data.
Is there ongoing technical support?
Yes, a team of tag experts assists users to maximize GTM implementation and resolve issues quickly.
Can it track customer behavior beyond purchases?
Absolutely—it monitors events like cart additions, page views, and marketing attribution, offering full-funnel analytics.
How fast is the installation process?
Setup is quick and automated, with no coding required, allowing users to start tracking data within minutes.
Does it comply with data privacy regulations?
Yes, it includes GDPR-compliant tracking features to ensure adherence to privacy standards.
Customer Reviews
Easy Tag ‑ GTM & Data Layer has an overall rating of 4.8 stars from a total of 106 reviews on the Shopify app store. Of these, 100 (94.3%) are positive, 0 (0.0%) are neutral, and 6 (5.7%) are negative*.
*Ratings above four stars fall under positive review, three stars reviews fall under neutral, and anything less than two stars falls under negative.
The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages.It has one of the best customer support services we've found.
Outstanding support – above and beyond!Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected.I’m extremely grateful for the time and dedication. This level of support is rare in the Shopify ecosystem. Highly recommended!
Lifesaver for building healthy GTM / GA4 / Shopify analitycs system! <3
Nous recommandons totalement cette application. Elle vous permet de connecter très facilement Google Tag Manager avec votre site internet et ainsi suivre les données et actions de vos utilisateurs. Par ailleurs, l'équipe est très réactive et professionnelle. Ils vont vous accompagner en cas de difficulté dans la mise en place de l'application.
Can't overestimate the convenience and precision of this tool!The best option you can find on the market! You can reach out to these guys via a quick call whenever you have issues/questions that you want to get solved!Highly recommended!
Video Demo and Screenshots
Product Video
Product Screenshots
Installation Steps
How to install Easy Tag ‑ GTM & Data Layer on your Shopify store
Find your app
Use filters like pricing, availability, and features to find the perfect match for your store's needs.
Get a personalized setup plan
Our team will create an installation plan based on your current store setup, goals, and requirements.
Install at your own pace
Perfect your store's functionality without the pressure to move on until you're ready.
Install in your Shopify Store
Easy Tag ‑ GTM & Data Layer FAQ's
How do I install the Easy Tag ‑ GTM & Data Layer Shopify app?
To install Easy Tag ‑ GTM & Data Layer app on your Shopify store, click on the Easy Tag ‑ GTM & Data Layer installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process.
If you need our expert guidance to help you install Easy Tag ‑ GTM & Data Layer on your Shopify store, then contact us now.
What are the key features of Easy Tag ‑ GTM & Data Layer?
The key features offered by Easy Tag ‑ GTM & Data Layer to Shopify store owners are:
- ✅Google Tag Manager installation for Shopify
- ✅Pre-built data layer with all e-commerce events ("purchase", "addToCart"...)
- ✅Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more
- ✅Checkout Extensibility support
Does Easy Tag ‑ GTM & Data Layer integrate with other Shopify apps or tools?
Yes, Easy Tag ‑ GTM & Data Layer seamlessly integrates with other Shopify apps or tools, such as Installing Google Tag Manager on Shopify., Ready-made data layer featuring all e-commerce activities like "purchase", "addToCart", etc., Over 50 pre-made tags available - including GA4, Google Ads, Facebook, Pinterest, and others..
Is there a free trial available for Easy Tag ‑ GTM & Data Layer?
No, Easy Tag ‑ GTM & Data Layer does not offer any free trial.
What are the pricing plans for Easy Tag ‑ GTM & Data Layer?
The app offers 1 paid plan, which costs $99/month and has no free trial period.
How does billing work for Easy Tag ‑ GTM & Data Layer?
Easy Tag ‑ GTM & Data Layer uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.
Can I cancel or upgrade my subscription plan at any time?
Yes, Easy Tag ‑ GTM & Data Layer allows its subscribers to cancel or upgrade their subscription plan at any time.
Does Easy Tag ‑ GTM & Data Layer offer customer support? How can I get assistance?
Yes, Easy Tag ‑ GTM & Data Layer offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].
Is Easy Tag ‑ GTM & Data Layer compatible with my Shopify theme?
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.
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