Facebook & Instagram Vs Covet Instagram Feed & Reviews: Which Shopify App Is Best For Your Store In September 2026?

Facebook & Instagram Features

Here are the salient features of Facebook & Instagram:

• ✅Get information about your shop, including top-selling items and most tagged content.
• ✅Improve ad results by setting up a conversion pixel.
• ✅Set up your shop quickly with a single account connection.
• ✅Sell using a single inventory that immediately updates to your store.
• ✅Receive email and live chat assistance from Meta.

Covet Instagram Feed & Reviews Features

Here are the salient features of Covet Instagram Feed & Reviews:

• ✅Automatically show Instagram feed: pictures, videos and reels from @profile or #hashtag.
• ✅Photo Reviews - ask your customers to share their own photos or videos.
• ✅Shopping Gallery - lets users view and purchase directly from the gallery.
• ✅Lookbook - compile and display your product photos using all the stunning pictures.
• ✅Product Gallery - display your product pictures in practical, real-world use.

Facebook & Instagram Ratings

Facebook & Instagram has garnered an overall rating of 3.8 stars from a total of 5,372 reviews on the Shopify app store.

Of the total reviews, 76% are positive, 24% are neutral, and 24% are negative.

✨ AI Summary of Facebook & Instagram ReviewsThe app facilitates seamless integration between Shopify stores and Facebook/Instagram, enabling product syncing, ad management, and performance tracking. Its strengths include straightforward setup for many users, efficient product catalog synchronization, and streamlined ad creation. The interface is often described as intuitive, with clear instructions guiding users through the process. However, significant limitations arise from Meta’s platform policies and technical constraints, such as frequent account suspensions, unclear eligibility requirements, and prolonged review processes. Many encounter errors during setup, particularly with Instagram shops or checkout features, often tied to regional restrictions or Meta’s opaque compliance checks. Support is inconsistent, with unresolved issues frequently attributed to Meta’s lack of responsive assistance. Additionally, inventory syncing occasionally fails, leading to discrepancies between Shopify and social platforms. While the app simplifies cross-platform selling when functional, its reliability heavily depends on Meta’s systems, which often introduce friction without clear resolution paths.

Covet Instagram Feed & Reviews Ratings

Covet Instagram Feed & Reviews has garnered an overall rating of 4.7 stars from a total of 181 reviews on the Shopify app store.

Of the total reviews, 94% are positive, 6% are neutral, and 6% are negative.

✨ AI Summary of Covet Instagram Feed & Reviews ReviewsThe app integrates Instagram feeds and galleries into Shopify stores, enabling shoppable posts, customer photo uploads, and customizable displays for product pages, homepages, or lookbooks. It offers a range of templates, easy setup with clear documentation, and flexible customization options for layout, scrolling, and image sizing. Strengths include its seamless Shopify compatibility, professional aesthetics, and responsive customer support that assists with setup and troubleshooting. The app also supports non-Instagram images, product tagging, and analytics, enhancing engagement and sales. However, some limitations include occasional synchronization issues with Instagram feeds, requiring manual refreshes, and connectivity problems with Meta’s APIs, particularly on free plans. While the free version has restricted features, the paid plans provide broader functionality, making it a versatile tool for brands leveraging social content.

Facebook & Instagram Pros and Cons

Covet Instagram Feed & Reviews Pros and Cons

Average Rating (High priority factor)

While considering user reviews, take note of the average ratings for Facebook & Instagram and Covet Instagram Feed & Reviews. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, Facebook & Instagram holds an average rating of 3.8 stars, whereas Covet Instagram Feed & Reviews has 4.7 star ratings.

For a comprehensive analysis, head to the Ratings and Reviews section.

Total Reviews (High priority factor)

Consider the total number of reviews Facebook & Instagram and Covet Instagram Feed & Reviews have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, Facebook & Instagram has received a total of 5,372 reviews and Covet Instagram Feed & Reviews has 181 reviews.

For a comprehensive analysis, head to the Ratings and Reviews section.

Launch Date (Low priority factor)

While not a direct measure of quality, consider the launch date of each app - Facebook & Instagram and Covet Instagram Feed & Reviews to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. Facebook & Instagram and Covet Instagram Feed & Reviews were launched on Oct 4, 2018 and Apr 29, 2016 respectively.

For a comprehensive analysis, head to the Overview of the Apps section.

Budget (High priority factor)

Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, Facebook & Instagram offers 1 pricing plans (1 free plan, 0 paid plans) with an average plan price of $0.00. Covet Instagram Feed & Reviews, on the other hand, has a total of 3 pricing plans (0 free plans, 3 paid plans) with an average plan price of $39.99.

For a comprehensive analysis, head to the Pricing Details section.

Support Channel (Medium priority factor)

Both Facebook & Instagram and Covet Instagram Feed & Reviews provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:

Facebook & Instagram: Email, Phone, FAQs page - 3 support options

Covet Instagram Feed & Reviews: Email, Phone, FAQs page - 3 support options

For a comprehensive analysis, head to the Support section.

Integrations (Medium priority factor)

Evaluate the integration capabilities of Facebook & Instagram and Covet Instagram Feed & Reviews. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.

Facebook & Instagram: 4 integrations

Covet Instagram Feed & Reviews: 1 integrations

For a comprehensive analysis, head to the Integrations section.

Trial Period (Low priority factor)

Free trial periods allow you to explore the app's features and functionalities before committing. Facebook & Instagram has no free trial period. Covet Instagram Feed & Reviews, on the other hand, comes with a 14-day free trial period.Take advantage of these trial periods to assess how well each app aligns with your specific business needs.

For a comprehensive analysis, head to the Features section.