BLOY Loyalty Points & Rewards Vs Marsello: Loyalty, Email, SMS: Which Shopify App Is Best For Your Store In October 2026?

Discover the power of Shopify apps as we compare BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.

Compare BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS

	BLOY Loyalty Points & RewardsView on Shopify	Marsello: Loyalty, Email, SMSView on Shopify
General Information
Ratings	5.0(797 reviews)	4.4(149 reviews)
Developed by	Bloy.io	Marsello
Launch Date	10/17/2024	5/29/2017
Pricing	Free, $10/month, $49/month, $129/month	$60/month, $120/month
Objective	Customer loyalty program w/ rewards program, points, VIP & POS	Instagram post planner. Schedule your social media content.
Categories	Loyalty and rewards	Loyalty and rewards, Email marketing
Key Features & Highlights
Purpose	Drives repeat purchases with an embedded loyalty system: points, rewards, VIP tiers, referrals & POS	Boost sales and reward regular customers using effective email marketing strategies in-store and online.
Features List	Show loyalty points on product and checkout pages for transparency. Earn points via actions like registrations, birthdays, and purchases. Redeem points for discounts, free shipping, or exclusive rewards.	Create customizable loyalty, rewards, and referral programs to boost customer retention and repeat sales. Set up a flexible points-based system offering rewards like discounts, free products, and exclusive perks. Launch targeted email and SMS marketing campaigns driven by real-time sales and customer data.
Highlights	Based in United States	-
User Reviews and Ratings
Recommended %	99.6%	85.0%
Pros	The app is consistently praised for its intuitive and easy-to-navigate design. Many users highlight the responsiveness and helpfulness of the support team. The app offers a wide range of functionalities that meet user needs for loyalty programs. Users frequently mention the simplicity and speed of setting up the app. The ability to personalize the app’s appearance and features is highly valued. The app’s no-cost model is frequently appreciated by users. Users report smooth integration with their existing systems or stores. The app runs efficiently without noticeable lag or delays. Users appreciate the ease of translating the app into different languages. Many note the app’s effectiveness in boosting customer loyalty and sales.	Offers an integrated solution combining robust loyalty programs with advanced email marketing and automation, streamlining business operations. Interface is intuitive and user-friendly, allowing for fast installation and minimal learning curve for both staff and customers. Drives repeat business and boosts sales through well-implemented loyalty features and automated email flows. Provides extensive customization options for loyalty widgets, email templates, rewards, and program design to fit diverse brand identities. Free and reasonably priced plans exist for smaller businesses or initial use, with valuable features accessible without immediate high costs. Integrates well with e-commerce platforms (notably Shopify and POS), supporting both online and brick-and-mortar operations. Automation of campaigns and workflows significantly reduces manual marketing tasks and follow-up efforts. Many users highlight prompt, knowledgeable, and helpful customer service experiences, with follow-up and willingness to address feedback. Offers innovative functions such as detailed segmentation, reporting, and multi-site capability within a single platform. Businesses report noticeable increases in sales, average order value, and customer engagement after implementation.
Cons	Some users express a desire for more robust or advanced functionalities.	Multiple users experienced unexpected and steep price hikes, particularly when exceeding certain customer thresholds, making the app unaffordable for many small businesses. Some customers reported being locked out of their accounts or losing access to customer data and features during plan transitions, often without adequate warning or notification. While many users praise support, others report unresponsiveness, delayed replies, or unhelpful resolutions, especially during critical incidents. Reports include bugs in the loyalty point tracking, referral system errors, email marketing crashes, and unresolved integration issues, which sometimes affect business operations. Several cases of being charged for unused services, denied refunds, and difficult cancellation or downgrade experiences, resulting in negative perceptions of fairness and trust.
Pricing and Plans
Total Pricing Plans	4	2
Free Plan	Available	Not available
Free Trial	Yes, for 14 day(s)	Yes, for 14 day(s)
Technical Information
Rating	5.0	4.4
Total Reviews	307	217
Launch Date	10/17/2024	5/29/2017
SD Points	355	1

Shopify Apps Detailed Comparison: BLOY Loyalty Points & Rewards vs Marsello: Loyalty, Email, SMS

In this comprehensive comparison, we'll delve into the details of two Shopify apps: BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.

Skip the detailed comparison and head straight to the final verdict section.

Overview of the apps

BLOY Loyalty Points & Rewards vs Marsello: Loyalty, Email, SMS: Overview

Let's dive into the overview of these two apps: BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.

BLOY Loyalty Points & Rewards Overview

BLOY Loyalty Points & Rewards is a Shopify app developed by Unknown Developer to help merchants with Customer loyalty program w/ rewards program, points, VIP & POS With an average rating of 5.0 stars from 797 reviews , BLOY Loyalty Points & Rewards is one of the top-rated Loyalty and rewards Shopify apps.

Launch Date: Oct 17, 2024

Purpose: Drives repeat purchases with an embedded loyalty system: points, rewards, VIP tiers, referrals & POS

Pricing summary: Free plan available. Free trial available.

Marsello: Loyalty, Email, SMS Overview

Marsello: Loyalty, Email, SMS is a Shopify app developed by Unknown Developer to help merchants with Instagram post planner. Schedule your social media content. With an average rating of 4.4 stars from 149 reviews, Marsello: Loyalty, Email, SMS is one of the top-rated Loyalty and rewards Shopify apps.

Launch Date: May 29, 2017

Purpose: Boost sales and reward regular customers using effective email marketing strategies in-store and online.

Pricing summary: From $60/month. Free trial available.

Salient Features

BLOY Loyalty Points & Rewards vs Marsello: Loyalty, Email, SMS: Features Comparison

While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.

BLOY Loyalty Points & Rewards Features

Here are the salient features of BLOY Loyalty Points & Rewards:

No features information available.

Marsello: Loyalty, Email, SMS Features

Here are the salient features of Marsello: Loyalty, Email, SMS:

✅Easily set up and start a multi-channel loyalty program. No coding needed.
✅Boost your sales by using email marketing, rewards, automated campaigns and SMS.
✅Make a smooth loyalty program by combining your point of sale and online shopping sites.
✅See all your customer information in one place with comprehensive reports and analytics on loyalty.
✅Link Marsello with advanced tools such as Klaviyo, LightSpeed, Cin7 and others.

Pricing Details

BLOY Loyalty Points & Rewards vs Marsello: Loyalty, Email, SMS: Pricing Plans

There are tons of Shopify apps for small businesses and enterprises alike. From BLOY Loyalty Points & Rewards to Marsello: Loyalty, Email, SMS, each offers a range of pricing packages to accommodate different business needs.

Let's see how the prices of BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS measure up.

BLOY Loyalty Points & Rewards Pricing Details

BLOY Loyalty Points & Rewards has 4 pricing plans: 1 free and 3 paid. The paid plans cost $10/ month, $49/ month, $129/ month and come with a 14-day free trial period.

FREE

$0/month

Up to 200 monthly orders
Basic points program
Basic loyalty widget & branding
Automated email reward notifications
Loyalty activity log

LAUNCH

$10/month

Dedicated loyalty page
Loyalty popup customization
Birthday & review rewards
Points expiration reminder
Shopify POS, Shopify Flow

GROWTH

$49/month

Full VIP tiers program
Order booster (e.g. 2x points)
Advanced points program
Points on product pages
In-cart reward redemption

UNLIMITED

$129/month

Loyalty hub (for signed-in customers)
Redeem at checkout ( Shopify Plus)
$1000 custom package
1-1 loyalty audit & consultant
API access

Marsello: Loyalty, Email, SMS Pricing Details

Marsello: Loyalty, Email, SMS offers 2 paid plans, which cost $60/ month, $120/ month. The paid plans also come with a 14-day free trial period.

Loyalty Launch

$60/month

Points-based loyalty program
Customer referrals (Basic)
Branded customer portal
Apple & Google Wallet
Loyalty automations (Basic)

Loyalty Accelerate

$120/month

Everything in Launch +
VIP tiers
Custom earn options
Advanced reward conditions
Points promotions

Ratings and Reviews

BLOY Loyalty Points & Rewards vs Marsello: Loyalty, Email, SMS: User Ratings

User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS.

BLOY Loyalty Points & Rewards Ratings

BLOY Loyalty Points & Rewards has garnered an overall rating of 5.0 stars from a total of 797 reviews on the Shopify app store.

5.0| 797 reviews

Of the total reviews, 100% are positive, 0% are neutral, and 0% are negative.

✨ AI Summary of BLOY Loyalty Points & Rewards ReviewsThe app is a free, user-friendly loyalty and rewards program designed for Shopify stores, offering seamless integration and easy setup. Its key features include customizable loyalty points for purchases, referrals, and engagement activities, along with automated email notifications and a dedicated loyalty page for customers. The app supports multilingual functionality and provides analytics to track program performance. Strengths include an intuitive interface, extensive customization options, and exceptional customer support known for responsiveness and helpfulness. While the app is highly praised for its functionality and ease of use, some reviews suggest room for additional personalization features or the ability to award points retroactively. Despite being free, it delivers robust capabilities typically found in paid solutions, making it a strong choice for businesses aiming to enhance customer retention and drive repeat purchases.

Marsello: Loyalty, Email, SMS Ratings

Marsello: Loyalty, Email, SMS has garnered an overall rating of 4.4 stars from a total of 149 reviews on the Shopify app store.

4.4| 149 reviews

Of the total reviews, 88% are positive, 12% are neutral, and 12% are negative.

✨ AI Summary of Marsello: Loyalty, Email, SMS ReviewsMarsello is a comprehensive Shopify app that combines loyalty program management and marketing automation, including email and SMS campaigns, within a unified platform. Core features include customizable loyalty rewards systems, flexible points and rewards structures, automated customer segmentation, and tailored email flows such as abandoned cart and win-back campaigns. The platform is noted for its ease of setup, user-friendly interface, extensive customization options, and effective integration with both online and offline (POS) channels. Marsello’s analytics provide actionable insights into customer behavior and campaign performance, supporting revenue growth and customer retention. However, significant weaknesses include recent and substantial price increases, rigid pricing tiers based on customer count, and abrupt changes to legacy plans, which have resulted in account lockouts and loss of access to customer data for some merchants. Reports also highlight inconsistent customer support, technical bugs affecting the rewards and referral system, limitations in campaign editor functionality—including lack of live Shopify data sync—and challenges with discount configurations. Overall, Marsello offers powerful omnichannel loyalty and marketing tools but poses scaling and cost challenges for businesses with larger customer bases or those seeking more responsive support and platform stability.

Pros and Cons

BLOY Loyalty Points & Rewards vs Marsello: Loyalty, Email, SMS: Pros and Cons

Let's explore the pros and cons of BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS to better understand their strengths and limitations.

BLOY Loyalty Points & Rewards Pros and Cons

Pros

The app is consistently praised for its intuitive and easy-to-navigate design.

Many users highlight the responsiveness and helpfulness of the support team.

The app offers a wide range of functionalities that meet user needs for loyalty programs.

Users frequently mention the simplicity and speed of setting up the app.

The ability to personalize the app’s appearance and features is highly valued.

The app’s no-cost model is frequently appreciated by users.

Users report smooth integration with their existing systems or stores.

The app runs efficiently without noticeable lag or delays.

Users appreciate the ease of translating the app into different languages.

Many note the app’s effectiveness in boosting customer loyalty and sales.

Cons

Some users express a desire for more robust or advanced functionalities.

Marsello: Loyalty, Email, SMS Pros and Cons

Pros

Offers an integrated solution combining robust loyalty programs with advanced email marketing and automation, streamlining business operations.

Interface is intuitive and user-friendly, allowing for fast installation and minimal learning curve for both staff and customers.

Drives repeat business and boosts sales through well-implemented loyalty features and automated email flows.

Provides extensive customization options for loyalty widgets, email templates, rewards, and program design to fit diverse brand identities.

Free and reasonably priced plans exist for smaller businesses or initial use, with valuable features accessible without immediate high costs.

Integrates well with e-commerce platforms (notably Shopify and POS), supporting both online and brick-and-mortar operations.

Automation of campaigns and workflows significantly reduces manual marketing tasks and follow-up efforts.

Many users highlight prompt, knowledgeable, and helpful customer service experiences, with follow-up and willingness to address feedback.

Offers innovative functions such as detailed segmentation, reporting, and multi-site capability within a single platform.

Businesses report noticeable increases in sales, average order value, and customer engagement after implementation.

Cons

Multiple users experienced unexpected and steep price hikes, particularly when exceeding certain customer thresholds, making the app unaffordable for many small businesses.

Some customers reported being locked out of their accounts or losing access to customer data and features during plan transitions, often without adequate warning or notification.

While many users praise support, others report unresponsiveness, delayed replies, or unhelpful resolutions, especially during critical incidents.

Reports include bugs in the loyalty point tracking, referral system errors, email marketing crashes, and unresolved integration issues, which sometimes affect business operations.

Several cases of being charged for unused services, denied refunds, and difficult cancellation or downgrade experiences, resulting in negative perceptions of fairness and trust.

Integrations

BLOY Loyalty Points & Rewards vs Marsello: Loyalty, Email, SMS: Featured Integrations

Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS, and see how effortlessly these apps can enhance your store operations.

BLOY Loyalty Points & Rewards Integrations

BLOY Loyalty Points & Rewards offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

•Checkout
•Customer accounts
•Shopify POS
•Shopify Flow
•Shopify Admin
•Gorgias

•Judge.me
•Klaviyo
•Mailchimp
•Omnisend
•Thank-you page

Marsello: Loyalty, Email, SMS Integrations

Marsello: Loyalty, Email, SMS offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

•Checkout
•Shopify POS
•Shopify Flow
•Cin7
•Clover

•Heartland Retail
•Klaviyo
•Lightspeed
•Meta

Support

BLOY Loyalty Points & Rewards vs Marsello: Loyalty, Email, SMS: Support

The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.

BLOY Loyalty Points & Rewards User Support

For any inquiries or assistance regarding BLOY Loyalty Points & Rewards, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, BLOY Loyalty Points & Rewards offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.

Marsello: Loyalty, Email, SMS User Support

For any inquiries or assistance regarding Marsello: Loyalty, Email, SMS, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, Marsello: Loyalty, Email, SMS offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.

Final Verdict

BLOY Loyalty Points & Rewards vs Marsello: Loyalty, Email, SMS: Final Verdict

When choosing the ideal Shopify app for your business, both BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS offer unique strengths and considerations.

The choice between BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.

We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.

Here's a breakdown of key factors to help you choose a winner.

Average Rating (High priority factor)

While considering user reviews, take note of the average ratings for BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, BLOY Loyalty Points & Rewards holds an average rating of 5.0 stars, whereas Marsello: Loyalty, Email, SMS has 4.4 star ratings.

🥇 Winner: BLOY Loyalty Points & Rewards

🥈 Runner Up: Marsello: Loyalty, Email, SMS

For a comprehensive analysis, head to the Ratings and Reviews section.

Total Reviews (High priority factor)

Consider the total number of reviews BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, BLOY Loyalty Points & Rewards has received a total of 797 reviews and Marsello: Loyalty, Email, SMS has 149 reviews.

🥇 Winner: BLOY Loyalty Points & Rewards

🥈 Runner Up: Marsello: Loyalty, Email, SMS

For a comprehensive analysis, head to the Ratings and Reviews section.

Launch Date (Low priority factor)

While not a direct measure of quality, consider the launch date of each app - BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS were launched on Oct 17, 2024 and May 29, 2017 respectively.

🥇 Winner: Marsello: Loyalty, Email, SMS

🥈 Runner Up: BLOY Loyalty Points & Rewards

For a comprehensive analysis, head to the Overview of the Apps section.

Budget (High priority factor)

Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, BLOY Loyalty Points & Rewards offers 4 pricing plans (1 free plan, 3 paid plans) with an average plan price of $47.00. Marsello: Loyalty, Email, SMS, on the other hand, has a total of 2 pricing plans (0 free plans, 2 paid plans) with an average plan price of $90.00.

🥇 Winner: BLOY Loyalty Points & Rewards

🥈 Runner Up: Marsello: Loyalty, Email, SMS

For a comprehensive analysis, head to the Pricing Details section.

Support Channel (Medium priority factor)

Both BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:

BLOY Loyalty Points & Rewards: Email, Phone, FAQs page - 3 support options

Marsello: Loyalty, Email, SMS: Email, Phone, FAQs page - 3 support options

🥇 Winner: BLOY Loyalty Points & Rewards, Marsello: Loyalty, Email, SMS

🥈 Runner Up: N/A

For a comprehensive analysis, head to the Support section.

Integrations (Medium priority factor)

Evaluate the integration capabilities of BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.

BLOY Loyalty Points & Rewards: 11 integrations

Marsello: Loyalty, Email, SMS: 9 integrations

🥇 Winner: BLOY Loyalty Points & Rewards

🥈 Runner Up: Marsello: Loyalty, Email, SMS

For a comprehensive analysis, head to the Integrations section.

Trial Period (Low priority factor)

Free trial periods allow you to explore the app's features and functionalities before committing. BLOY Loyalty Points & Rewards comes with a 14-day free trial period. Marsello: Loyalty, Email, SMS, on the other hand, comes with a 14-day free trial period.Take advantage of these trial periods to assess how well each app aligns with your specific business needs.

🥇 Winner: BLOY Loyalty Points & Rewards, Marsello: Loyalty, Email, SMS

🥈 Runner Up: N/A

For a comprehensive analysis, head to the Features section.

By comparing and weighing these factors, you can make an informed decision and determine the winner between BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS that aligns best with your requirements and preferences for a successful Shopify app experience.

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Frequently Asked Questions

FAQs for BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS

1. What is the key difference between these Shopify apps: BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS?

When comparing various Shopify apps, their main objective sets them apart. BLOY Loyalty Points & Rewards is designed to help merchants with Customer loyalty program w/ rewards program, points, VIP & POS. On the other hand, Marsello: Loyalty, Email, SMS focuses on Instagram post planner. Schedule your social media content.. Assessing these differences will help you determine which app aligns best with your unique business needs.

2. Which app between BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS offers free pricing plan options for Shopify merchants?

BLOY Loyalty Points & Rewards has 1 free plan.

3. What are the pricing plans for BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS?

While the specific pricing plans may vary for each app, here's a general breakdown:

BLOY Loyalty Points & Rewards

offers a total of 4 pricing plans: 1 free plan and 3 paid plans.

Paid plan costs: $10/ month, $49/ month, $129/ month

Free plan cost: Free

Marsello: Loyalty, Email, SMS

offers a total of 2 pricing plans: 0 free plans and 2 paid plans.

Paid plan costs: $60/ month, $120/ month

Free plan costs: None

4. Is there a free trial available for BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS?

BLOY Loyalty Points & Rewards comes with a 14-day free trial period. Marsello: Loyalty, Email, SMS, on the other hand, comes with a 14-day free trial period.

5. What are the integration options available for BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS?

BLOY Loyalty Points & Rewards

Checkout
Customer accounts
Shopify POS
Shopify Flow
Shopify Admin
Gorgias
Judge.me
Klaviyo
Mailchimp
Omnisend
Thank-you page

Marsello: Loyalty, Email, SMS

Checkout
Shopify POS
Shopify Flow
Cin7
Clover
Heartland Retail
Klaviyo
Lightspeed
Meta

6. What are the support options available for BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS?

BLOY Loyalty Points & Rewards

Email: [email protected]
Website: https://bloy.io/?utm_source=spf_app_store&utm_medium=referral&utm_campaign=app_listing
FAQ: https://docs.bloy.io/en/

Marsello: Loyalty, Email, SMS

Email: [email protected]
Website: https://recovermycart.freshdesk.com/support/solutions/articles/33000213763-remember-my-cart-faq
FAQ: https://help.marsello.com/

7. Are BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS compatible with my Shopify theme?

Generally, BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS are designed to be compatible with most Shopify themes. However, it is always advisable to review the app documentation or contact the app's support team to ensure seamless integration with your specific theme.

8. Which app between BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS is better?

Determining which app between BLOY Loyalty Points & Rewards and Marsello: Loyalty, Email, SMS is better depends on your specific business requirements. It is recommended to thoroughly evaluate each app based on various factors such as customer reviews, support, integrations, and functionalities to make an informed decision that aligns best with your unique requirements.

Find the full evaluation here.